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May 18, 2025

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Cassey's Blog

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38 Comments

One of the largest retailers in America is trying to silence me

Cassey's Blog

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7 Comments

Have you ever heard of calendar synesthesia?

popflex ooey gooey mockneck with pockets

Cassey's Blog

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2 Comments

Just found out mocknecks are IN… and this one is my fave

Cassey's Blog

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4 Comments

Choosing my passion over my parents’ life plan

Designing, Cassey's Blog, Products

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56 Comments

I just launched a clothing line… AT TARGET

cassey ho blogilates design patent 499 dupes

Cassey's Blog

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6 Comments

HBD to me and my first design patent!

Cassey's Blog

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1 Comment

How to help those affected by the LA fires

Designing, Cassey's Blog, Products

You’ll never guess who came to my Target meet & greet

blogilates for target revsersible bow back tee sketch

Designing, Cassey's Blog, Products

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6 Comments

The most versatile layering top ever!

Designing, Cassey's Blog, Products

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18 Comments

Wait… Is This Really Happening?!

Designing, Cassey's Blog, Products

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130 Comments

It’s time for a real convo with real numbers…

Designing, Cassey's Blog, Products

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11 Comments

The 2025 POPFLEX Fit Planner is Here!!

Designing, Cassey's Blog, Products

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4 Comments

I know what you’re going to say…

popflex faux leather leggings cassey ho

Designing, Cassey's Blog, Products

A chic upgrade for our favorite viral leggings

popflex half zip warm up hoodie with zip kangaroo pocket

Designing, Cassey's Blog, Products

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2 Comments

What can fit in this pocket?!

cassey ho popflex sketch the perfect legging crisscross hourglass

Designing, Cassey's Blog, Products

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1 Comment

I tried to make the perfect legging…

cassey ho blogilates perfect plane outfit blurred POPFLEX

Designing, Cassey's Blog, Products

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1 Comment

The perfect plane outfit!

cassey ho eating gelato in venice

Cassey's Blog, Travel, Life

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3 Comments

RIP my feet after 3 Italian cities in 7 days

popflex cloud hoodie cassey ho blogilates clothes

Designing, Cassey's Blog, Products, Most-Popular

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25 Comments

The Cloud Hoodie Obsession Continues ☁️

turning insults into halloween costumes

Designing, Cassey's Blog, Products

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3 Comments

Turning your insults into costumes

Designing, Cassey's Blog, Products

Addressing your sleep romper concerns…

popflex dreams sleepwear sleep romper sleep shirt pants shorts modal fabric

Designing, Cassey's Blog, Products

1.5 years later, my first sleepwear collection is here 🌙

cassey ho blogilates reacting to popflex outfits in taylor swift music video

Designing, Cassey's Blog, Products, Most-Popular

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10 Comments

DEAD because this was not even on the bingo card of my dreams

cassey ho wearing popflex favorite long sleeve white with hiking skort

Designing, Cassey's Blog, Products

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2 Comments

Meet Your Favorite Long Sleeve!

cassey ho wearing popflex on the run ruffle tights running shorts with tights black

Designing, Cassey's Blog, Products

Running shorts that make you feel like a ballerina? 🩰

Designing, Cassey's Blog, Products

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4 Comments

This trend but my designs evolve as I evolve

popflex cora backpack for school

Designing, Cassey's Blog, Products

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8 Comments

Can you use the Cora Backpack for school?

Designing, Cassey's Blog, Products

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3 Comments

Simone took “Train like a beast” VERY literally…

Fashion, Designing, Cassey's Blog

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23 Comments

SHEIN has fully gone shameless thief mode. Ugh.

popflex diaper bag delilah duffle

Designing, Cassey's Blog, Products

Can you use the Delilah Duffle as a diaper bag?

cassey ho blogilates sam livits vacation french polynesia minimoon

Cassey's Blog

A much needed step away from the grind…

Fashion, Designing, Cassey's Blog, Products

Let’s DIVE into POPFLEX Swim 2024!

cassey ho popflex bridget belt bag blogilates

Cassey's Blog

Meet the Bridget Belt Bag!

Fashion, Designing, Cassey's Blog

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10 Comments

I am so weirded out…dupe culture, exposed.

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Cassey's Blog

So you want a two-piece version of the Reef Romper…

Cassey's Blog

A quick 24 hours in Miami!

Fashion, Designing, Cassey's Blog, Products

A skort for my non-twirly girlies

cassey ho ceo and lead designer of popflex blogilates with sketches

Fashion, Designing, Cassey's Blog, Products

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12 Comments

A fun photoshoot to reflect my ✨fashion designer era✨

popflex reversible deep v tee sketch blogilates shop

Fashion, Designing, Cassey's Blog, Products

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1 Comment

The “Why” Behind the Reversible Deep V Tee

nike olympic track uniforms mens and womens

Fashion, Designing, Cassey's Blog, Products

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7 Comments

Are skimpy uniforms supposed to make women run faster….?

blogilates sketch popflex that's a wrap skort travel skort sketch

Fashion, Designing, Cassey's Blog, Products

Mission: Create the ultimate travel skort

popflex take a hike overalls design sketch blogilates overalls cassey ho

Fashion, Designing, Cassey's Blog, Products

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6 Comments

Maybe these aren’t just for hiking?

blogilates cassey ho wearing popflex hourglass maxi dress with sun hat beach outfit

Fashion, Designing, Cassey's Blog, Products

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2 Comments

A bodycon dress that doesn’t make you body-conscious

cassey ho blogilates wearing popflex chasing pavements mockneck pullover for running

Fashion, Designing, Cassey's Blog, Products

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1 Comment

Finally designed the perfect layering piece for running

cassey ho blogilates take a hike overalls popflex hiking overalls

Fashion, Designing, Cassey's Blog, Products

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2 Comments

Putting myself in your hiking boots to design these overalls

popflex heart racer moto jacket sketch cassey ho blogilates clothing

Fashion, Designing, Cassey's Blog, Products

A going out jacket, but make it comfy

popflex supershort Runsie cassey ho

Fashion, Designing, Cassey's Blog, Products

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6 Comments

Revamping my first ever romper to create the Supershort™ Runsie

Feelings, Fitness, Wellness

Target takes on affordable wellness (and we’re so here for it)

popflex on the run ruffle short lilac

Fashion, Designing, Cassey's Blog, Products

Time to give running shorts a makeover

popflex athena backpack sketch blogilates cassey ho

Fashion, Designing, Cassey's Blog, Products

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4 Comments

Guess how many pockets this backpack has!

cassey ho wearing popflex juliet wrap ballet skort pink

Fashion, Designing, Cassey's Blog, Products

Can’t stop dancing in the Juliet Wrap Skort 🩰

popflex supersculpt seamless leggings sketch cassey ho blogilates

Fashion, Designing, Cassey's Blog, Products

How I designed my strechy, sculpty Supersculpt™ Seamless Leggings

popflex baby sloane tote

Fashion, Designing, Cassey's Blog, Products

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1 Comment

A Tiny, Adorable Version of Our Favorite Tote

cassey in gym slow girl full body workout routine

Fashion, Designing, Cassey's Blog, Products

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7 Comments

My current slow girl era full body routine

popflex find your inner fleece jacket cassey ho blogilates design sketch

Fashion, Designing, Cassey's Blog, Products

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4 Comments

The coziest fleece jacket for all of your adventures

Fashion, Designing, Cassey's Blog, Products

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7 Comments

New Blogilates designs at Target for less than $20!

blogilates mini backpack at target pink

Fashion, Designing, Cassey's Blog, Products

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26 Comments

This Mini Backpack Should Not Be $19.99

popflex cloud sweatshirt romper sketch

Fashion, Designing, Cassey's Blog, Products

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2 Comments

You Wanted a Hoodie Romper 👀

Workouts, Fat Burn: Cardio/HIIT, Cassey's Blog, Life, Fitness

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3 Comments

Feeling Like a 1950s Debutante Barbie

popflex pillow packable puffer jacket cassey ho design sketch

Cassey's Blog, Entrepreneurship, Life

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1 Comment

This packable puffer jacket was made for the cold girlies ❄️

cassey ho blogilates youtube aapi awards 2023

Cassey's Blog, Entrepreneurship, Life

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1 Comment

A snapshot of life lately…

popflex crisscross hourglass flared leggings cassey ho blogilates leggings

Cassey's Blog, Life, Products

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2 Comments

These flared leggings have sold out more times than I can count

popflex cloud crewneck sweater sketch cassey ho shop blogilates

Cassey's Blog, Life, Products

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1 Comment

The crewneck that changed how I feel about crewnecks

popflex ooey gooey drawstring rollover sweatpants cassey ho sketch perfect sweatpants

Cassey's Blog, Life, Products

Did we just create the perfect sweatpants?!

cassey ho wearing popflex ooey gooey half zip clay with flared leggings

Cassey's Blog, Life, Products

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2 Comments

This Half Zip Has a Secret… 👀

popflex 2024 fit planner

Cassey's Blog, Life, Products

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23 Comments

Revealing the 2024 Fit Planner!!!

cassey ho blogilates wearing popflex cocoon coat and flared leggings riverwalk

Cassey's Blog, Life, Products

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6 Comments

The Cocoon Coat is back and I’m wearing her with everything.

popflex cloud hoodie the hoodie that hoodies sketch

Cassey's Blog, Life, Products

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1 Comment

THIS is a hoodie that hoodies.

Cassey's Blog, Life, Products

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3 Comments

This is My “Pinch Me” Moment

Cassey's Blog, Life, Products

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1 Comment

Chasing waterfalls in Switzerland 🇨🇭

cassey ho wearing popflex go with the flow jumpsuit in vinyard wine

Cassey's Blog, Life, Products

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3 Comments

This might be the fastest I’ve ever gotten ready…

popflex cleo crop bralette sketch

Cassey's Blog, Life, Products

Since we all have different headlight intensities…

cassey ho wearing popflex go with the flow wide leg sleeveless jumpsuit

Cassey's Blog, Life, Products

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4 Comments

The most flattering and comfortable thing I’ve ever put on my body

cassey ho blogilates wearing popflex low rise supershort low rise shorts

Cassey's Blog, Life, Products

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4 Comments

2000s Low Rise Shorts Are Back 👀

popflex matchpoint zipper dress sketch

Cassey's Blog, Life, Products

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4 Comments

Adding a new active dress to the fam

cassey ho wearing popflex low rise supershort and high rise supershort bubblegum white

Cassey's Blog, Life, Products

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1 Comment

Are You Team Low Rise or Team High Rise?!

silver or black western boot taylor swift eras tour outfits cassey ho blogilates

Cassey's Blog, Life, Products

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2 Comments

Choosing My Eras Tour Outfit!!

popflex hiking superskort cargo skort

Cassey's Blog, Life, Products

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3 Comments

Meet Your New Go-To Adventure Skort!!

cassey ho design popflex sklegging leggings with skirt modest fashion

Cassey's Blog, Life, Products

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12 Comments

This design isn’t for everyone…

Designs that died pt.3

Designing, Cassey's Blog, Products, Designs That Died

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5 Comments

Designs That Died: Part 3

cassey wearing popflex bow back long sleeve

Designing, Cassey's Blog, Life, Products

The Bow Back Long Sleeve, 4 Ways

cassey ho wearing popflex pirouette skort white

Cassey's Blog, Life, Products

Pirouette Skorts are finally back!!!

popflex designs that died part 2

Cassey's Blog, Products

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1 Comment

Designs That Died: Part 2

Cassey Ho wearing the high waisted supershort running short popflex

Cassey's Blog, Products

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1 Comment

The Running Shorts To End All Running Shorts…

real popflex designs that didn't make the cut

Cassey's Blog, Products

Real POPFLEX designs that didn’t make the cut

Entrepreneurship

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24 Comments

Okay. I’m finally doing this.

Dive into something else

food

BEST OF

food

BODY IMAGE

food

FEELINGS

food

ENTREPRENEURSHIP

issue

FOOD

relation

LIFE

blogilates

Founder/CEO, Head Designer and Inventor.
My brands: @popflex_active, and Blogilates exclusively at Target 🎯

The past 2 weeks have been…A LOT. I wasn’t su

The past 2 weeks have been…A LOT.

I wasn’t sure if I was going to post anything about this, but I wanted to share this life stage with you. Many of you started doing my workout videos when @samlivits and I were just dating…you saw Sam get down on one knee and propose…you saw us get married…you’re seeing us build @popflex_active…and now, I wanted to share this.

The decision to do IVF was a big one. It made everything real. Even though we tried for 5 years, I have to be honest with you: when the pregnancy test came back negative, I was neither sad or happy. I was neutral. I know…

Sam has always wanted to be a father with all his heart. But, for some reason, I had never wanted motherhood as bad as Sam wanted fatherhood. It’s not that I didn’t like kids, its just that the burning desire wasn’t there for me. I don’t know why being a mom wasn’t calling me the same way being a fashion designer was.

I kept delaying the possibility of having a baby by pouring everything into my work. I kept saying “I’m not ready” and “next year”. He kept patiently waiting. Now looking back, my hesitance ended up delaying Sam’s dream as he wholeheartedly helped make mine come true.

The decision to do IVF as you can see was one that brought many uncomfortable things to the surface. However, I do have a weird pattern of “not being ready” when it comes to life stages. In fact, before Sam proposed, I kept telling him I didn’t want to get married until my career was on track. He ended up proposing anyway and a new chamber of love unlocked in my heart that I didn’t even know existed. It was magical, and the timing was perfect.

Anyway, I am nervous but excited for this next journey. Sam has been so supportive through it all…and also, the women in my life really showed up over the past few weeks. I didn’t expect it at all, but their care made a world of difference. Thank you also to my doctors, nurses, and the medical team involved in getting us to the egg retrieval stage. Modern medicine and science is truly fascinating.

❤️Cassey

So, would you rather wear the jumpsuit or the pant

So, would you rather wear the jumpsuit or the pants?

Either way BOTH are available - for my jumpsuit for lyfers AND my how do you pee-ers!

I’m wearing the @popflex_active Go with the Flow Wide Leg Pants in small, regular length with flats! If you want to wear with heels, go one length up! So for example, I’m 5’5” wearing Regular length with flats but if I wanted to wear heels I’d go one length taller and grab Tall.

My top is the Go with the Flow Long Sleeve Top!

And the first jumpsuit is the Go with the Flow Jumpsuit!

Alright I hope everyone can now pee in peace!

☮️ Cassey

I’ve been waiting to share this one with you for

I’ve been waiting to share this one with you for a while now. You see, I wanted a different take on the ballet skirt. I combined my most viral waistband with the elegant mesh of my first ballet inspired wrap skort. Together the…

🩰Crisscross Hourglass Juliet Ballet Skort🩰 was born!

All 6 colors are on @popflex_active in 9 sizes xxs to 3x! I’m 5’5” wearing S. Let me know what questions you have!

❤️Cassey

If these shorts upset you, they’re not for you,

If these shorts upset you, they’re not for you, and that’s ok!

These are my first ever built-in panty running shorts and they are SO COMFORTABLEEEEE! You literally cannot even feel the panty! It’s so good. This design is a fave among the runners on our team and my personal go-to at the moment.

The ✨Super Slit Short✨ is avail now on @popflex_active in XXS-3X! I’m 5’5” wearing S.

If you want shorts with pockets or shorts with inner shorts I GOTCHU!! Try: Cadence Short or Supershort!

Any q’s, ask in the comments!
❤️Cassey

Studies have shown that the physical act of twirli

Studies have shown that the physical act of twirling leads to an increase of joy in the female body.

Which study you ask? The one in my heart and in yours too.

I’ve been dying to share my new 🩰Pirouette Babydoll Dress🩰 with you! I first sketched this design in 2023 so it’s taken over 2 YEARS for her to come alive but she’s worth the wait because the fit is SO GOOD! She’s the most comfortable, twirliest creation I’ve ever made. I seriously feel like a blossoming flower when I spin in her. The feeling is pure fairytale joy.

She’s avail in xxs-3x in 6 colors (well sorry actually 5 but you can get on the waitlist for meadow since she unexpectedly sold out in an hour!!) on @popflex_active Popflex.com.

I’m 5’5” wearing XS! Totally true to size.

Any q’s lemme know below! I hope you love her as much as I do!

❤️Cassey

Did something a lil different tonight! The @popfle