About Cassey

Cassey Ho is a Designer and Creator whose mission is to inspire joy and solve problems through innovative product design. With over 20 million followers and over 6 billion views, Cassey has nurtured a community who has watched her build her two brands from scratch.

It all started with Blogilates, which began with one Pilates video posted to YouTube in 2009, that eventually turned into a worldwide fitness movement inspiring young women to gain confidence through her fun workouts. In 2016, Cassey launched POPFLEX, an active apparel brand, which highlights her creativity as a designer. Because every single product is developed with so much thoughtfulness, her designs have not only gone viral, they’ve been granted patents, and have even been seen on celebrities such as Taylor Swift, Lizzo and JVN! In 2025, Cassey launched her second apparel brand, Blogilates, designed exclusively for Target, featuring romantic activewear at affordable prices.