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August 15, 2022

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Workout Skort…but make it ✨ROMANCE✨ Sometim

Workout Skort…but make it ✨ROMANCE✨

Sometimes I like elevating a basic, but most of the time I’m just trying to live out my workout princess TSwift love story dreams.

I’m obsessed with fashion from earlier times because the silhouettes are so soft, feminine, and dreamy. What I truly enjoy is challenging myself and seeing if I can take a bit of the past and make it comfortable and functional enough for today’s active girl. Because if there’s one thing we know about women’s fashion throughout history - it had a tendency to restrict and limit mobility (think corsets) and comfort was not top of mind.

Anyway, here’s my latest @popflex_active creation! The 🩰Pirouette Skort🩰!

I’m obsessed with how it turned out! Truly, the most romantic workout skort of my dreams…and now, of my reality.

What do you think?

♥️Cassey

Ps: I’m wearing size small and I’m 5’5”. This skort is linked in my bio and ready for you at Popflexactive.com 💕

The fate of the ☁️Cloud Hoodie is in your hand

The fate of the ☁️Cloud Hoodie is in your hands! I’m already working on a 1X/3X version (the sample just arrived this past Friday and we will be fit testing on our plus sized fit model this week) but I want to know if a longer cloud hoodie is something we’re all very serious about! Please let me know if:

A) I should keep the cloud hoodie as is
B) Make it a smidge longer
C) Make it a lot longer

Ok start commenting your vote! I’m taking the results to our product dev meeting on Tuesday.

♥️Cassey

PS: the current length cloud hoodie is already on @popflex_active at Popflexactive.com if you like it as is! I’m 5’5”, normally wear a small, and am wearing the S/M!

In today’s immediate satisfaction fueled world,

In today’s immediate satisfaction fueled world, I feel like everyone expects everything to be done as fast as possible. But look, quality takes time, the perfect fit takes time, and care takes time. Remember, a new style takes 9-12 months to develop, sample, fit test, create the fabric, sew the product etc - from sketch to the time you see it on the @popflex_active website. So please never feel like you’re not being heard. You soooo are. We are just working silently behind the scenes.

Anyway, to everyone who requested the pullover ☁️cloud hoodie, this one’s for you!

♥️Cassey

Ps: I’m wearing the s/m pullover cloud hoodie in milk tea which is ready for you at Popflexactive.com bio link

Design challenge: elevate the classic hoodie. Loo

Design challenge: elevate the classic hoodie.

Look, basics are basic for a reason. They are comfy and generally universally work on most people. But basic doesn’t have to mean uncute and unflattering. I took the classic hoodie (which was originally created in the 1930s by a male football player with men’s bodies in mind) and updated it with female bodies in mind - testing the shape and movement on my own body.

I’ve been working on this for a while now and I have been DYINGGGGG to share with you the final results!

I’m so so so happy with the way the @popflex_active Pullover Cloud Hoodie turned out! It’s soooo soft, voluptuous, and elevated looking.

🪡Bigger hood: yes to looking like a maiden running through an enchanted forest
🪡Triangular bodice: gives you a baggy yet slimming shape
🪡Slightly lower neckline: less chokey and gives the illusion of a longer neck
🪡Non-saggy hood due to the use of ☁️Cloud Fabric which is soooo soft and voluptuous…so instead, you get a lifted, regal collar effect even when the hood is down
🪡Blousey dropped sleeves to give the hoodie a romantic, feminine feeling
🪡Swapped out basic drawstring hole stitches for metal hardware
🪡Swapped out sloppy knotted ends for a sleek endcap

I mean, I can say all this…but you won’t truly understand te ✨magic✨ until you put it on!

The hoodie comes in only 2 sizes: S/M and L/XL. But please don’t be fooled. L/XL can fit up to a 3X WITH ROOM . @popflex_active will be doing a try on video soon so you’ll see what I mean. This hoodie is SOOOOO fit flexible. I’m wearing the S/M and I’m normally a small. However, some of my friends who are normally larges like the fit of the S/M better than the L/XL. It’s kinda up to you and how baggy you want this!

If you have any questions, ask me below! Hope you get to put this on your body soon!!

♥️Cassey

Ps: The Pullover ☁️Cloud Hoodie is ready for you on Popflexactive.com in 7 colors…go!!! Bio link.

For me, one of the hardest things about designing

For me, one of the hardest things about designing products is making sure the design gets me excited but also, can actually sell. And the truth is - I struggle with this a lot.

This print is risky. You either love it or hate it. My personal style is very romantic and feminine, so I naturally lean into flower prints and light hues. But the reality is, and the sales data show that dark colors like black are the easiest to sell.

This time, I decided to test this new gym bag in a print that made my heart happy! I’m obsessed with the crazy contrast between the peach florals and the neon lime!

What do you think? Do you like the new @popflex_active Valentina Duffle in Neon Rose or would you prefer another color? Comment below and I’ll consider it if I decide to make this again!

♥️Cassey

Ps: you can get this now on popflexactive.com (bio link)

Sam and I went on a Minimoon for the past 10 days

Sam and I went on a Minimoon for the past 10 days and it was truly an adventure - like, a little bit of the magical kind…but more of the shocking kind than I would have liked. Between all of the luscious guacamole and mesmerizing cenotes, there was us dodging swindlers and then getting swindled, and then almost dying in a minicar almost-accident - TWICE - just to name a few things 😅

Anyway, it was a memorable trip for sure and my favorite part besides getting time to focus on @samlivits and our relationship as husband and wife (not business partners) was getting over my fear of equalizing my ears.

Over 10 years ago I did an introductory dive in the Great Barrier Reef with my sister and the tour guide did not properly explain how to equalize our ears so they ended up popping SHARPLY 🔪 and the pain was excruciating. Since then I’ve avoided diving because I’ve been terrified of that specific feeling.

Anyway, on this trip, I asked our snorkeling guide if he could teach me how to do it and turns out, it’s way easier than I thought. You just hold your nose and blow as you go down. That’s it!!! The pressure relieves itself in a comforting way actually.

Finally, I was able to dive deeper and omg it was so freeing to explore. I felt like a mermaid! 🧜‍♀️ Next step, learn how to hold my breath longer.

Did we truly relax and did it feel like a Minimoon? Well, we tried. 🙃 But when you’re running a business, you’re never off and you know what, I choose this life and I wouldn’t trade it for anything. I love what I do and I don’t need a vacation from it - I just need dedicated time to not forget that there’s more to life than the biz and I need to experience as much of it as I can with @samlivits before we can’t anymore.

♥️Cassey

Ps: For those wondering, we were in Isla Mujeres and then Tulum (which was major vibes) and then Cozumel which is where all of this go pro footage is from. The tour we took was from a nice family biz named @viptoursczm.