I am so weirded out…dupe culture, exposed.

Hey guys,

Dupe culture = counterfeit culture. There, I said it. No one wants to hear it but it’s true, and it’s getting absolutely out of control.

I’m sharing with you what’s been happening with me because I am terrified of the future of dupe culture, especially with its popularity being propelled by the use of AI. There is really no point in trying to explain any of this to you through writing…so I want you to watch this video. You have to see it to believe it. The video is about 5 min and 40 sec – kind of long – but trust me, you will want to watch all the way to the end. It just gets weirder and weirder…

shein stolen design popflex pirouette skort cassey ho

First, let’s set the stage.

My Pirouette Skort was first stolen by SHEIN, twice, and then duped numerous times all over Amazon. I eventually was awarded a design patent for my skort in hopes of having some protection.

Well, it’s only gotten astronomically worse after Taylor Swift wore it this spring. Grateful forever 🤍, however, the extra exposure opened the floodgates for the counterfeiters to hijack the opportunity. There are dupers coming out from every corner of the internet and I am getting so exhausted trying to whack-a-mole each one.

K, here we go. 👇


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A post shared by Cassey Ho (@blogilates)

Uhhhhhh…did you SEE that? DID YOU SEE THAT!???

I don’t see this ending anytime soon. Actually, it will probably get worse. AI is making it way WAY too easy to steal designs, falsify images, and trick consumers into buying fake, lower quality products. It’s a lawless place in the world of fashion and no one’s paying attention to these crimes except for me and my small team, who are often notified by you guys in the DMs. Thank you for watching out for me as this becomes a bigger and bigger problem.

What can we do?

If you are wondering how you can help, USE THE REPORT BUTTON 🚨 if you see a dupe. These are counterfeits, which are illegal, so you can mark as fraudulent. Your use of the report button is just as strong as mine. Any power we may be able to have is going to be our strength in numbers. So please, if you see something weird, report it, and tell others in our community to report it too.

Thank you and love you.


9 thoughts on “I am so weirded out…dupe culture, exposed.”

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  1. Greta says:

    Somebody PLEASE report these people! They literally used Cassey’s pics from HER website for the pirouette skort! Just search Wanzetaly Pirouette Skort and it will come up with a blue “flowy tennis skirt” 🙄
    Let’s help Cassey!

  2. Treu says:

    I don’t think they ERASED your face. They just CHANGED it a little.

  3. Aaradhya says:

    Cassie I really hope it gets better and I will keep an eye out for any dupes bcuz you don’t deserve what’s happening to you at all

  4. Em says:

    That is just wrong! I hope that all those copiers stop stealing your designs. Stay strong! XXX

  5. Shelby says:

    This is so depressing, I hate AI. How are we going to have any humanity left in a few years? Thank you for sharing, Cassey, and please keep creating your beautiful original designs. 💜

  6. Miri says:

    I’m so sorry Cassie! I will definitely make sure to look out for dupes!

  7. Loren says:

    They can never copy your integrity or the quality of your products and designs. So sorry this is happening, you work so hard and you put your whole heart into everything you do.

  8. Heather says:

    I so sorry that this is happening to you. My daughters and I love your products and although they are bit pricey for us- more because we want everything. 🙂 I can assure you we would never but a fake. My daughters both use your one of your skorts for dance and absolutely love it. Keep making great products! Thanks for bringing some product to Target as well. Keep shining!!

  9. Maribell says:

    Omg cassey you do not deserve that!!! That’s incredibly ignorant of them😡 I hope it gets better