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Monday
May 20, 2024

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Cassey's Blog, Products

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4 Comments

Wendy’s Lookbook x POPFLEX: Our first ever design collab!

cassey ho popflex botanical blossoms twirl skort alpine crop top

Products

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1 Comment

Meet Botanical Blossoms – A romantic ode to Summer 2022

cassey ho wearing popflex neon garden runsie romper

Products

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9 Comments

Enter Neon Garden, my new regencycore-inspired collection

Products

Meet Heathers, your capsule collection of luxe workout wear

cassey ho blogilates popflex stardust collection estelle zip ultimate hourglass black glitter

Products

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1 Comment

The Stardust Collection is HERE to Dazzle Your Workout

cassey ho wearing popflex basics ultimate hourglass shorts and alpine bra in mocha cloud hoodie

Products

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16 Comments

Meet the POPFLEX Basics II Collection!

cassey ho blogilates wearing popflex mystical moments teal celestial

Cassey's Blog, Products

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8 Comments

Get Lost In The Magic Of My New Mystical Moments Collection

cassey ho popflex active basics collection peek a boo short onesie

Cassey's Blog, Products

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8 Comments

Meet The First Ever POPFLEX Basics Collection!!!!

Cassey's Blog, Products

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5 Comments

My Dreamy New Cottagecore Collection is HERE!

Cassey's Blog, Products

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9 Comments

Hello, Summer… and HELLO TROPICANA COLLECTION!

cassey ho modeling popflex marble collection gulch crop top bra and sculpt biker shorts in marine marble

Cassey's Blog, Products

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11 Comments

My Super Buttery-Soft Marble Collection is HEREEEEEE!

Cassey's Blog, Products

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12 Comments

Get Wild With My New Safari Collection!

Cassey's Blog, Products

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24 Comments

Celebrate The Holidays With My New Collection, Sugar Plum!

Videos, Life

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28 Comments

Here’s What Disney Princesses Would Wear if They Worked Out

Fashion, Cassey's Blog, Products

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5 Comments

My Inspiration Behind the Terrain Collection

Videos

I Spy a Celeb Leaving the Gym

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blogilates

Founder/CEO, Head Designer and Inventor.
My brands: @popflex_active, and Blogilates exclusively at Target 🎯

A quick 24 hour trip to Miami…not for vacay, but

A quick 24 hour trip to Miami…not for vacay, but for work - a different type of work! I’m trading in my sketchbook ✏️ for a microphone 🎤 for the day because I have the honor of hosting the Small Biz Challenge being put on by @theupsstore and @incmagazine!

The hosting job took me back to my oratory days - I had not needed to memorize so many words since high school 😅! A challenge indeed, but I’m always game to test myself.

I love love love doing work with new entrepreneurs because I know exactly how lonely it can feel to have a wild idea and to have no one believe in you…but you. Surrounding yourself with people who will encourage you to go for the dream instead of dissuading you from it is so necessary to build confidence early on in your entrepreneurial journey.

Out of 5,895 applicants, 3 small business owners made it to the stage, and one took home the $25,000 grant. Big big big congrats to @bitty.bao, a business started by 2 teachers who wanted to make bilingual learning easier for their kids!

I had a lot of fun on stage and loved meeting everyone! After the show was over, @samlivits and I did our best to squeeze in a few hours of play in our last moments in Miami! A dip in the ocean, some great food, and now we’re back on the plane! Home we go!

🩵Cassey

#smallbizchallenge #smallbusiness #smallbusinessowner #entrepreneur #entrepreneurlife #femalefounders #ad

Time to fight 🥊🥊🥊 Thank you for supportin

I wanted to add a new skort silhouette for those o

I wanted to add a new skort silhouette for those of you who aren’t into the twirly vibes - wanted to go more fitted, more sporty - but of course, you’ll never lose that romantic touch with me 😘

This time I’m playing around with quite a few new elements as I mesh together the contrasting feminine and masculine design aesthetics into one skort.

I am 5’5” wearing size S in the ✨Bungee Superskort✨ which comes in XXS-3X and is avail on @popflex_active in 4 colors! If you’re looking for more coverage, it also comes in a sklegging version!

What do you think? Are you more a fitted skort girlie or a twirly skort girlie?

🤍Cassey

#fashiondesigner #skort #entrepreneur

I’m going to be honest with you. My mental healt

I’m going to be honest with you. My mental health isn’t so healthy right now.

A lot of things piled up yesterday and I broke. In the late afternoon, I became a hot-faced crying wreck after receiving a message from someone I’d been waiting to hear back from for weeks. They responded in a way that not only ignored their participation in the problem, they took no responsibility, and then they also went on to shift the blame onto me. My heart is racing right now just thinking about it.

I want to be clear that I’m never going to stop fighting against dupe culture. I’ll keep fighting until there’s policy change. However, at the same time I need to find a way to mentally and emotionally separate myself from the pain of getting my designs stolen, and right now I just don’t have the tools to be able to do that. Yet. But I’m working on it. I’ll need to figure it out soon because I won’t ever stop designing and innovating for you.

Also, thank you so much for your support on my last post. ❤️ Your words made me feel so less alone. And thank you to those of you who DM’d me trying to help me get in touch with the teams at TikTok and Amazon - you guys are heroes.

Anyway, that’s all for now.

Onto the next.

🖤Cassey

Dupe culture = counterfeit culture. There, I said

Dupe culture = counterfeit culture. There, I said it. No one wants to hear it but it’s true, and it’s getting absolutely out of control.

I’m sharing with you what is happening to me right now because I am terrified of the future of dupe culture, especially with its popularity being propelled by the use of AI.

My Pirouette Skort was first stolen by SHEIN, twice, and then duped numerous times all over Amazon. I eventually was awarded a design patent for my skort in hopes of having some protection. Well, it’s only gotten astronomically worse after Taylor Swift wore it a couple weeks ago. Grateful forever 🤍, however, the extra exposure opened the floodgates for the counterfeiters to hijack the opportunity. There are dupers coming out from every corner of the internet and I am getting so exhausted trying to whack-a-mole each one. It’s a lawless place in the world of fashion and no one’s paying attention to these crimes except for me and my small team, who are often notified by you guys in the DMs. Thank you for watching out for me as this becomes a bigger and bigger problem.

If you are wondering how you can help, USE THE REPORT BUTTON 🚨 if you see a dupe. These are counterfeits, which are illegal, so you can mark as fraudulent. Your use of the report button is just as strong as mine. Any power we may be able to have is going to be our strength in numbers. So please, if you see something weird, report it, and tell others in our community to report it too.

Thank you and love you.

🖤Cassey

#ai #fashiondesigner #dupes #entrepreneur

Tell me: what is the ONE WORD that comes to mind w