April 26, 2022|
Yayyy I’m so excited to tell you what’s new at POPFLEX! Behind every design is an entire story and a purpose, and I love sharing what makes each one so special! For example, Stardust had us shining from the inside out, while Basics is all about those trusty, go-with-anything pieces you always feel great in. When we designed this new collection, I wanted to add small touches to your favorite staples and make you love them even more, but also mix in a little new. Plus YOU asked for more leggings and neutrals, so that was our design starting point.
And what happened? We designed a collection that truly feels like workout luxury. Seriously, I can’t stop touching it.
Introducing, Heathers 🖤 ☁️
A capsule collection of luxe workout basics.
Here’s what’s new in Heathers:
✨ Zip Bra in 3 new colors
✨ Lightly brushed heather ButterSmooth fabric – our most luxurious feel yet
✨ Our densest (AKA most squat-proof) fabric
✨ Leggings and shorts with no pockets – I know we LOVE pockets, but you’ll love the no-pocket feel on these.
✨ A center front seam for lower tummy support WITHOUT cameltoe.
✨ A tee so perfect you’ll need it in every color.
Are Heathers the new black? I think so! Let’s check out the new collection.
You’ll live in the Sculpt Legging
Like… you’ll never want to take them off.
And this is your first look at the Heathered ButterSmooth Luxe fabric! The heathered fabric is made by blending 2 different fiber colors into one luxurious fabric. The best way to describe how it feels is like a second skin! It just kind of smooths and moves with you. It doesn’t stretch out and it’s 100% squat-proof.
If you’re worried you’ll miss the pockets, don’t worry! They’ll be back. We wanted to give this mini drop a no-pocket moment for variety and so you could fully experience the fabric without any extra bulk. Trust me, you’ll get it as soon as you slip these babies on.
For now, let me show you!
Can’t get enough of the Crisscross Hourglass Legging™?!
Omg just wait until you get these. They have the super flattering crisscross hourglass waistband we love so much, plus the new heathered ButterSmooth Luxe fabric. These are a must.
OMG the Don’t Sweat It Zip Front Bra
If you’ve never tried a zip front bra, do it nowww! If you already own one and love it, I can’t wait for you to put this one on. The Don’t Sweat It Bra keeps everything secure during your workout and easily zips off after. The zipper stays in place with zero poking or discomfort. We also added triple hook protection, because well, you just never know!
Snag this in Dark Heather Gray to match your leggings and bikers orrrrr grab it in Ivory or Black. Or all three?!
The Sculpt Biker Short
Biker shorts are my summer wardrobe. The Dark Heather Gray fabric is the most perfect happy medium if you’re kinda bored with black bikers, but not feeling bold colors or prints!
Crisscross Hourglass Biker Shorts
OF COURSE we didn’t leave out the Crisscross Hourglass Bikers! These got the ‘Heathers’ treatment too 😉 Oh! And based on your feedback, we extended the inseam on both bikers juuuuust a bit for added coverage. I love how perfectly thick these are while keeping me comfy and cool.
Oh and how did I forget to mention that the design team found a way to keep the center front seam AND prevent camel toe?! They’ve been working so hard at this!!
ICYMI – The Perfect Tee
We all dream of finding that perfect t-shirt. It’s buttery soft and flowy, but not too flowy. It’s the perfect length and works with any outfit for any occasion. Once you own it, you must go back and get every color because you aren’t sure how you lived without it before. Or at least I do 😉
The Perfect Tee checks all the boxes. That’s why we created a bundle of all three colors!
And those are Heathers!
What are you thinking – snag a few faves orrr build a new workout capsule wardrobe?!