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April 25, 2026

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Archive for April 27th, 2023

Most Recent

halara copying popflex skort design and video
Entrepreneurship, Cassey's Blog, Designing, Fashion
Entrepreneurship, Cassey's Blog, Designing, Fashion
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83 Comments

Imitation is a form of robbery.

Dive into something else

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BEST OF
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ENTREPRENEURSHIP
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LIFE

blogilates

Founder/CEO, Head Designer and Inventor.
My brands: @popflex_active, and Blogilates exclusively at Target 🎯

Sustainability hallelujah 🙏 The first best thing Sustainability hallelujah 🙏

The first best thing you can do is to never buy new things (like my dad who still wears his shirts from the 80s and 90s). 

The next best thing you can do is to buy secondhand, giving clothes a second life, and that’s why launching the new P♻️PCYCLE site is so meaningful to me.

And the other thing you can do is if you do want to buy something new (girl I get it) then at least buy something that can last a LOOOOOOONG time. Everything from @popflex_active is made to last bc I ain’t playin no fast fashion games.

If you wanna go check out what’s for sale, or wanna sell some stuff yourself, head to the 🔗 in my stories (or just click the homepage banner on the @popflex_active site).
You also asked for no drawstring so hope this sati You also asked for no drawstring so hope this satisfies 🤝

I’m wearing the new @popflex_active pirouette shorts! You can wear em as bloomer shorts or as a modern day petticoat under your mini dress! Ofc there are pockets. But my fave part is that these are loose and flowy and there’s no tightness whatsoever!
Taking you behind the scenes of designing the new Taking you behind the scenes of designing the new Blogilates for Target Mommy n and collection! The girls sizing goes from XS 4/5 up to XXL 16/18! Women’s is XS to 3X! The toughest part? Ensuring we stayed true to the brand DNA for women’s (snatchability etc) while ensuring the girl’s designs made both mom and daughter happy!

Special appearances and special thanks to:

My sister @jackelynho and lil Emi who is not 2 yet so the XS is obvi too big and we’re saving for future!

My cousin Carolyn @thetravelingnative and her 3 daughters: Emberly (3) wearing XS 4/5, Sedona (6) wearing S 6/8, and Willow (8) wearing L 10/12.

My friend Polina @lifewithfivekids and her daughter Adelina (10) wearing M 8/10.

Our VP of Marketing @cant.jenai.it and her daughter Emry (6) wearing M 8/10.

Our Head of Product Dev @jennifersrobertsjohnson and her son Finn (9) wearing L 10/12 - the blue hoodie is perfect for boy moms! 

You can shop this drop in @target stores or online! 

Omg also I’ve been LOVING the pics and vids you guys have been posting with your minis. SO CUTE!! Eeeeeeee 💕
No but seriously ever since forever I’ve been obse No but seriously ever since forever I’ve been obsessed with the tiny versions of big (or just regular sized) things. Also, I’m super obsessed with this dress - this is the new Blogilates Princess Bow Back Dress! I’m 5’5” wearing XS. Will do a design video on it soon! Happy mommy n me launch day! You can find at target online or in store!

And remember…whether you’re a mom, don’t ever see yourself being a mom, or are having trouble (I’m sorry and I relate), the designs are standalone 🔥 and made for any life stage you’re in ❤️
Here’s why you can’t put a phone in the girlshort… Here’s why you can’t put a phone in the girlshort…

You can’t have lightweight and ultra stretchy and expect heavy duty.

So, if you’re looking for something you don’t wanna feel on your body: go for the @popflex_active girlshort 

If you want to be able to carry a phone or even a waterbottle under your dress, go for the @popflex_active supersculpt booty short

Hope that helps!
If you’re lucky, maybe you’ve already been in on t If you’re lucky, maybe you’ve already been in on the secret…

For the first and ONLY time ever, I’m dropping an exclusive Blogilates Mommy n Me collection in Target stores this Saturday 4/18!

For yearsssss, people have been asking me for kids clothes and tbh it’s been something that really did give me anxiety bc kids sizing and even kid photoshoots are a WHOLE NOTHER THING. But, I told myself that if I were to EVER try kids, it’d have to be a matching moment, and that’s how this pre-mother’s day mommy n me idea came to be. 

With the help of all the young mothers on our design team and their real daughters, nieces and actual friends’ kids fit-modeling and providing feedback, we were able to create something that was approved by both the mommy and the me! 

Sooooo much to show you behind the scenes of the challenges leading up to this launch, but the best part was seeing everything coming to life in teeny tiny version 🥹 Also, I’m gonna be so honest with you: I really do not plan on designing another kids collection again so do with that info what you will! It’s a very, very special drop that I’ll be collecting for if and when the time comes…no news yet…but it looks sooooo adorbs on my lil nieces!

Oh and OBVI OBVI the adult designs are standalone 👌 whether or not you have a mini to match with.

Cannot wait to show you moreeeeee

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  • Explore
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