Imitation is a form of robbery.

I have been waiting on the right moment to post this. I never like making a huge deal out of something that might die out eventually. But things are only getting worse in the world of copying. So, today is the day. I can’t take it anymore. And it’s not just an emotional thing – The anger has become a physical thing.

A few weeks ago, something happened that has never happened to me before.

After I took my late night shower, I stepped out and felt something on my leg. I ran my fingers against it and discovered a whole clump of hair just stuck to my back thigh. I’ve never had that much hair fall out like that before, but I thought maybe that was it for this shower. But then when I went to brush it, another clump the same size fell out. That’s when I got really scared. Something was wrong. The next morning when I woke up, I discovered another clump of hair on the bathroom floor. 3 clumps in less than 7 hours.

I usually don’t feel my stress, as I am someone who blocks pain and keeps going when it comes to hardships. But this time, my body was not allowing it.

In evaluating the first 4 months of this year, it has been…a lot.

–> A stolen design by THE biggest fast fashion company in the entire world.

–> A whole stolen truck full of my tote bags that was never fully recovered.

–> Other brands stealing my videos to advertise their own stuff.

–> Fitness brands stealing my transformation to sell their own programs.

I finally hit some type of a wall, which honestly I didn’t think was possible. And that’s when my hair started falling out.

“Imitation is a form of flattery” is what people try to tell me when my designs and my hard work get stolen. But no. You’ll never understand it until it happens to you.

Imitation is a form of robbery.

I am writing this blog post because I need to vent and also so that I have a record of everything that these offenders have done to me.

So, you ready? Let’s dive in.


Remember when this happened?


View this post on Instagram


A post shared by Cassey Ho (@blogilates)

So many of you guys reposted my post, and because of that, Shein eventually removed the POPFLEX copycat Pirouette skort from their site. I am lucky and privileged to have an audience that backs me up and will FIGHT alongside me. (Forever grateful for you!!)

Throughout all of this, I have learned a lot about fashion law and how hard it is to protect my designs. However, it’s not impossible.

One of you guys alerted your lawyer friends who reached out to me to explain how my skort may actually be copyrightable because of the way I designed it. I honestly didn’t think it was possible. But guess what?

On February 28th, 2023 the United States Copyright Office granted me an official copyright registration for the design of my Pirouette Skort!!!

There are more unique designs I have in the works that I think will likely be copied (I just know it, like how I knew the Pirouette Skort would be copied), so because of this entire experience, I will work proactively to protect my babies in advance.

With that said, protection only goes as far as the money I have to fight anyone in the court of law. The giants know this, so that’s why so many of them just do whatever they want. They know smaller, independent designers could never afford to battle them in legal fees.

All I can say is thank goodness for the court of social media.


Over the past few weeks you guys have been BOMBARDING Me in the DMs with this Halara pink skort ad.

screenshots of messages to cassey ho blogilates about halara stealing skort design

Oh Halara.

I have been avoiding talking about them because I was just hoping they’d go away, but unfortunately they are like those annoying gnats that just won’t leave you alone.

There isn’t much info at all on Halara because the media LOVES focusing on making Shein their favorite fast fashion villain. However, I can tell you that when I stumbled across their site in 2020, I already knew this was the Shein of activewear. How?


Things like tacky site design and graphics. I mean, why does this spin wheel thing look like it’s made for a 6 year-old’s bday party? Why is there a stock dog and cat photoshopped onto this photo of a jogger? Why are the product titles so long, as if this were an Amazon listing?

halara home page pop up content fast fashion website red flags

I mean, the signs were clear that this was a “brand” with no soul. It just screams fast fashion gamification.

The prices aren’t as low as Shein, and I think that is strategic. I truly believe that they mark up their products a lot to avoid being called a fast fashion company, even though they are.

In 2021, the Beijing News reported that Halara raised $100 Million in funding from investors including Capital Today, Sequoia, IDG, Hike Capital, and 5Y Capital. The outlet also described Halara as a “fast-fashion outbound e-commerce brand” that was founded in 2020. The company is operated by HK DFS Limited and is based out of Hong Kong. I personally have never bought from Halara but I have friends who have, and they said their package took a couple weeks to get to them because it was shipping directly from China. Quality seems to be generally ok but not great for the price.

So, here we are.

Hello Halara.

I tried to give you a chance. I tried to give us space. But I know you know who I am and I know you’ve been watching me. Let’s start with when I first saw you across the room.

halara copying POPFLEX legging video showing crisscross leggings with water bottle in pocket

In October 2021, I posted a leggings video that went viral (nearly 4 Million views), and this was the first time I ever tried putting a bottle in my pocket. I was actually surprised that it fit! I hadn’t seen anyone do it before.

Fast forward to August 2022, I got this ad on my IG and it was Halara putting a bottle in their leggings pocket. At first when I saw it, I kinda chuckled and I was like oh wow POPFLEX is big enough to be noticed by Halara!?

But then, things weren’t so funny anymore.

halara copying popflex skort design and video

In September 2022, I released my Crisscross Hourglass skort design in this light pink color and filmed myself twirling in my bedroom at a very specific thighs-up angle, wearing a white sports bra on a white background. It got over 3 million views. Fast forward to February 2023, I got a Halara ad of a pink skort being twirled in and filmed at the EXACT SAME ANGLE of my video, using a model with my body type, wearing a white sports bra, in a room with a white background!!!

I am going to be very honest here. I know a bunch of you guys wrote me and called out Halara for stealing my design and the thing is – that is not even what I am mad about. Even though these designs are very similar, unfortunately, I don’t think the design elements on this skort would be considered unique enough to protect. I consider my Pirouette Skort very unique and that is why I fought to copyright it, and won the copyright.

What I am FUMING about is that Halara saw my video, saw how viral it went, decided to film a video copying the brand aesthetic of my video, then targeted my audience with this ad, and then DELIBERATELY created customer confusion, which is why I got an influx of DMs over this pink skort ad!!! They targeted you guys ON PURPOSE! Oh yeah, and I bet they sold sooooo many skorts with this copycat video, just given how many times this single ad was delivered to me personally.

With over $100 million in funding, Halara couldn’t even even hire a marketing company to film some ads with their own aesthetic. So they had to go steal mine? I see you. You’re the Shein of fast fashion and I predict that you’ll be the next thief to copy my designs, just like you did with Outdoor Voices.

halara comparison to outdoor voices dress stolen design

And you know what makes me extra mad? Halara has only received positive press for being a dupe brand.

But why are we as a society celebrating dupes?

Dupes are literally copycats of the original that someone else had to work hard to create. Shein duped my skort. Halara duped OV’s dress. The dupe brand doesn’t have to spend any time in product development or take any risk creating something new. They just see success and copy it, for free. Oh how lovely to be a dupe brand.

Be careful where you buy from guys. Please do not support these fast fashion giants that steal from the creativity and hard work of others. Currently there is no information on their supply chain but I bet that once comes out, it’ll bring a lot of things to light.



More reasons my my hair is falling out. There’s been a whole situation on TikTok and no one working on the platform is able to help me. Other brands are stealing videos and using them as ads that link to their own products!!???

Again, you guys were the first to alert me.

Great. More customer confusion from some pathetic brand called “Celestes?” The weird thing is that you can’t click on their profile. I even tried searching the account. It does not exist. I think these accounts only exist to be ad accounts that link to products so that’s why these brands don’t care. They don’t have to act with any integrity because they don’t have a real social media presence to upkeep. No consumers to keep them accountable.

Oh wait but it doesn’t stop there. Let’s meet some more culprits because I want to ensure I have an internet record of all of these offenders.

There were a few stolen videos from “Esmee Leeuwerik”…

esmee leeuwerik tiktok with stolen video content from blogilates popflex leggings

A few stolen videos from from “Yogabarbie”…

yogabarbie tiktok with stolen video content from blogilates popflex leggings

“High waist pocket yoga pants” put some ugly green thing over my video to hide my original text…

tiktok with stolen video content from blogilates popflex leggings


Ah and then this one is my favorite bc they actually went the extra mile to screen shot the exact comments from you guys on MY VIDEO (nearly 25 million views) to paste on their video. Sharkbarbie, your parents really taught you how to be an overachiever huh?


sharkbarbie stealing blogilates popflex ad content

The other thing is that back in Summer and Fall 2022, I filled out really tedious copyright infringement forms on TikTok to get these videos taken down (1 form for 1 video, and there are A LOT OF VIDEOS) and it still has not been taken down. Why is that TikTok? Why is it easier for someone to steal my videos than it is for me to get illegal use of my videos on your platform taken down?

Probably because advertisers pay. And money speaks louder.


You know, I never actually imagined people would stoop this low, but here we are.

Love how you guys are watching out for me.

Here’s that screenshot blown up because you must read this email from Club Pilates Fort Lee. I could not EVEN when I read the last line…


“Here are some REAL pilates members results”!!??????


ARE YOU KIDDING ME!??? YOU THINK THAT WOULDN’T GET BACK TO ME? And to do that to another fellow Pilates instructor? I hate this so much. Sure, just take my results from my 90 Day Journey and use it to lure people into buying your program that apparently doesn’t even work bc you had to use pictures you found on the internet to fake progress pics. Yeah, that’s how you run an honest business. All my respect is lost for you Club Pilates. Forever.

Oh and just for funsies.

Another one. On Facebook.


Oh. What solution did I use to lose 10 lbs in 15 days without doing any additional diet or exercise, hmm High Protein Foods? HMM I’d love to know.

I can’t even right now. I am fuming. That up there took MONTHS of hard work, YEARS of overcoming an unhealthy mindset, and – ugh – I am tired of explaining myself. This. All of this is disgusting and I hate it here.

What makes my blood boil even more is the amount of innocent people who will be deceived…who will have their hard-earned money lured out of their hands because these shady businesses are willing to do anything for money. They don’t care if they burn you. They don’t care if they hurt you. They just want your money and will steal and lie to get it.

So, is imitation a form of flattery?

No. Imitation is a form of robbery. ESPECIALLY when you imitate and you can’t even improve on what I’ve done. Then why did you do it?! You are just a sad, sad pathetic excuse of a brand.

I am so tired of creating things, only to be robbed, over and over again. Right now, I am trying to find some sense of balance in my life, but there isn’t any. I’m trying to manage the rapid growth of a fully self-funded business while dealing with all of these crazies.

Anyway, it’s 1:07am and it’s time to go to bed. I do feel a little better after writing this all out. Thank you for reading all the way to the end. And thank you for always watching out for me.

79 thoughts on “Imitation is a form of robbery.”

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  1. Em says:

    Hey Cassey! Don’t give up! Companys like Halara and Shein have no right to steal your designs. It makes me mad that random people can steal your designs and make a profit off them and that no one ever does anything. I hope that you win the fight. xxx

  2. Layla B says:

    Thank you for all you do Cassey, I love the clothes you design, and dupe culture sucks. I will always choose to buy a quality product over a dupe that will wear out quick. I appreciate most how you show us the work you put in to achieving your goals and use science & registered dieticians to create healthy & exciting meals for your followers. You’ve built an empire on hard work and you help people be healthier!! Sending you so much love ❤️

  3. Laura says:

    I stopped buying from Shein a few years back when rumbles of unhealthy labor practices came out and I am SO NOT SORRY!!! I’m so sorry this has happened to you Cassey. Usually I don’t buy from you (activewear isn’t my thing) although I know it is quality, but I am so glad haven’t picked Shein over you!! Thank you for all your hard work into making these wonderful products and best of luck to you in the future fighting this!!

  4. Kimberly says:

    Hi Cassey. I completely understand your frustration and your pain. “Imitation is a form of flattery” is completely BS. What are we celebrating here? Original designs being counterfeited? Copyrights and intellectual properties so blatantly stolen and nothing is being done? I guess as long as money is being made, right??? I own a creative business myself and I’m dealing with counterfeit products of my creations all the time, and I’m nowhere as big as you. It sucks because it feels like there’s no justice and these brands of copycats don’t really care as long as they’re reeling in the cash and the hype. Thank you for taking a stand and speaking your message. I own so many designs and pieces from Popflex and I literally never buy leggings anywhere else because nothing is nearly as good. I will continue to support you and and whatever you create! Sending you all the love xo

  5. Katherine says:

    I found this solely by looking up “is halara blogilates” because I am not really on social media (just Facebook) and kept seeing their ads where they were showcasing similar products to the ones you have posted about. I am so sorry this is happening but you’ve won yourself a fan and customer! Lots of love and support from Australia ❤️

  6. Rachelle says:

    I am so glad I stumbled on your post. I have been scouring the internet trying to find cute outfits to wear out latin dancing, and came across Halara. I kept coming back to the website because there were so many dresses that would be perfect for Salsa nights, yet something kept holding me back from buying. I sensed that the website was another cheap crap type, although the prices did not reflect that. I just started searching to see any comparisons between Shein and Halara and then came across your post. I am so sorry all this has happened to you. It does not surprise me at all in this age of internet that we are in. I will not buy from either Shein or Halara and I am glad I found this out. Although I do want to know, is there any way to find the original designers of those rip offs they sell? I really want my new salsa outfits, but I want to buy them from the designers, not from the rip off crap on Halara!

    1. kayyyy says:

      Cassie, i feel sooo bad 4 u! I swear im never gonna buy anything from shein or halara ever again. They lit have no consideration 4 fashion designers like you who actually put in real effort in making their products. Like they think that its ok to just steal like that? THEY HAVE NO SHAME AT ALL!!! I seriously think something needs 2 be done about this. This just makes my blood boil thinking about this! I really hope u get the better of them with your fabulous designs. – your big fan ❤️❤️❤️ also ps im jus commenting here cause i dunno where else 2:) Keep strong Cassie u got this!!!

    2. Anna says:

      Popflex Active is Cassey’s brand. She makes all the designs that she is saying are being stolen by these companies. It’s her small business that she started from nothing. Highly recommend purchasing your cute latin dancing outfits from Popflex Active. I have multiple pieces from Popflex that fit like a glove and last years!

  7. Linee says:

    Oh Cassey, i understand how it feels like. Keep spirit 💪🏻

  8. Lucie says:

    Oh my Goodness. I don’t know what to say. This is soo awful and shameless. No words can describe it. Some people have no boundaries. I totally understand your anger. I have been following you for past 5 years or so and became a POP instructor on POP 14 in January 2019. As an enterpreneur myself, doing what I love (teaching English, POP Pilates instructor and wall decor painting) I look up to you for how far you have come, for what you have achieved following your dreams. I admire you for building such a successful business from scratch! I love your designs. I could not afford it at start (got only a set from mermaid collection and a mat). I thought they were quite costly. But last week I coincidentally opened popflexactive web and was in awe!!! My wishlist is packed and even though I haven’t won the $1000 shopping spree I am determined that as a POP instructor I only want to wear POPFLEX designs in and outside my classes from now on. Makes totally sense. It clicks. And I am proud I can and will support your hard work that way. Thanks. Good luck, keep your spirits up, beware of the “sharks”. Keep up the great work and be STRONG! You have a whole lot of people standing by you. Respect to you!

  9. Roxanne says:

    People are shameless. I noticed this rip off te first time an Halara ad popped up on my Facebook. Immediately recognised your design. I’m glad Mia Maples pointed out of youtube that this was your design as well. Unfortunately I won’t be able to purchase your beautiful designs with my budget, but I won’t buy any of the rip offs either.

  10. Roshni says:

    You know you’re doing great.. some day you’ll be bigger than them.. don’t worry we’re with you always 🤍

  11. Dynia says:

    Hi Cassey! I feel so bad about this situation, you don’t deserve it. You have a great mind that you had put it into creating amazing products, through an exemplary process of hearing your audience, taking note of their needs and still pushing for your aesthetics, It is truly remarkable. In Design class, you would be the perfect example of how it must be done! And you know what? (this take it as a prophesy) there will be books and a movie about you, about how you fought all those copycats, demon companies, and how you won!

    All these came to my mind after reading you.

  12. Cady says:

    Ugh. I feel so bad for you. I’m just saying, my dad is a lawyer and you can sue for this.

  13. ASDFGHJKL says:

    I’m actually so sorry. You go out of your way to help others, and other brands do THIS crap.

  14. Sxph says:

    Hey Cassie (if it’s okay to call you by your first name) !
    I’m so sorry that this is happening, and that the world has come to this. Stealing other HONEST creators content, designs , progress pics – you name it all for the simple fact of what? Being too lazy to run their OWN businesses again – I’m so sorry that this has happened to you and although I can’t do much let me know if there is ANYTHING I can do to stand up to these brands

  15. Nikki says:

    I came looking for this article because I suddenly got a Halara ad with shorts that look a lot like your ultimate running shorts.
    These company’s really don’t know when to stop do they.

  16. Brenna Rush says:

    You might already do this but I was told this once. If you wirte or Design something make copies of all your work. Put them into an envelope take it somewhere have it notarized and then mail it to yourself when it when it comes back don’t open it. And put It in a safe or filing drawer with the words lilegal proof of designs. So that way you can have grounds to Sue if somebody ever tries to copy your work.

  17. Sarah says:

    I’m so sorry you have to deal with all this. One of my biggest values is shopping ethically and it is anything but ethical to steal another designer’s pieces. I’ll definitly make sure to be wary of these thief brands.

  18. Chinwe says:

    I hope you feel much better soon

    I also love your superdress it is just the perfect dress

  19. Hodaya says:

    So sorry you have to go through this💗💗💗

  20. Ladyaslan says:

    All those styles I wore in the 80s…so I think your “stealing” comment needs reworked. That Pirouette Skort i had in the 80s and 90s in various colours and material. So please tell me how you invented this fashion lol lol everything you sell has been made decades ago….kinda entitled to think you and only you can sell a particular fashion. Also your prices…Jesus H….this isnt a luxury brand and the U.S is in a recession. Perhaps do your homework and research what your trying to sell because it has been done 100x over.

    1. Lila says:

      Back off, if these styles have been around for ages then why haven’t we seen them, Try entering the fashion industry and see how you’d like it if everyone copied designs you slaved over for months

      1. Lilli says:

        This is a very common design for dancers and their skirts, it sucks that your photos are being stolen of you for sure but can we please be honest about how unique these designs are? This is a dancer skirt/figure skater skirt.

  21. siri says:

    this is so crazy, you would think people/brands had some sort of moral…

  22. Vanessa Yates says:

    I’m sorry you are having to deal with all this. I saw the skirt on Halara on fb – hadn’t realised it was a copy of yours. Now I know, will order from you instead and comment on every one if their ads that it’s a copy from you. Good luck!

  23. Lexi says:

    I can’t even. I am so sorry you had to go through that. I’m a small business owner myself and I couldn’t imagine how hard that is for you. I hope it gets better and TikTok takes those videos down. For now, best of luck!

  24. Stella says:

    I’m so sorry you have to go through this, I love your videos and products❤️

  25. Lori says:

    When I saw Halara copying your brand I also commented about it on one of your videos, I’m just glad that you noticed it and that hopefully you find a way to take them down someday. And I hope that eventually, your business will grow and flourish.

  26. Marine says:

    I have always admired your hard work, the way you introduced your new products, showing us your intention, way of thinking and building/creating it in order to satisfied specific needs of you and potential customers. I’m very stunned by those shameless companies/accounts. Not so surprised though by Tiktok’s unresponsive behavior since I have never trusted that app. (Maybe the only good thing Trump did was to forbid it XD, but I’m French and only government employees are banned to use it for now in France). Beside the copyright of the clothes designs, you can maybe claim the intellectual/creative property of your videos like for the pink skirt like you described all the similarities and the particular angle you used. The use of your pictures …I have no words… I hope it is covered by some kind of picture rights like in France. I completely understand how exhausting and stressful all those things can be for your mind and body !! BUT don’t forget how unique, how great you are and how greater you can be with the help and support of others! Fighting! You will become stronger in a way or another, I have no doubt. An admirer from Fiton and YouTube.

  27. Kristina says:

    This is horrible and do NOT deserve this. I have been following you for years and you have been an inspiration in ALL facets of my life (work ethic, discipline, creativity, the list goes on!). I am so sorry you have to go through all of this. For all that it is worth, I am not as tuned into social media as most people are, and even I’m aware about all the dupes hurting your business. In other words, your pieces are clearly better quality and it is beyond obvious what the big players are doing. You have an army of us ready to fight for you. Moreover, nowadays, more consumers support small businesses than ever before.

    Please keep fighting, but also take time for yourself. We are going to need you and your inspiration in the future too! Don’t let these fast fashion brands (aka scammers) get to you. Please put your health and sanity first.

  28. Aliki says:

    So sorry that you are going through such a raw bullying (because this is what it is actually), i am suffering from alopecia areata more than 25 years and i fully understand your feelings. You have all of our support, noone has ever made it with stealing.

  29. Angel says:

    You’re right! I stopped posting my before and after photos online because no one is going to use MY binge eating disorder recovery as a cashgrab.

  30. elena says:

    This is horrible, and I admire you for having the courage to speak out, put your foot down, and expose these brands for their awful behaviour. What irks me the most is the use of your before/after pictures being used, without permission, to sell quickie diet solutions or exercise programs that, in reality, will probably do more harm than good. Even more so, they water down ALL of your hard work, planning, effort and passion into an overnight “solution”. These people have no shame or integrity and it’s disgusting. Please know that your audience is here for you, and we support you! I hope you are doing a little better now, both mentally and physically.

  31. Brisa says:

    My whole family is lawyers if you need on in the future! Sorry this is happening to you Casey.

  32. Gaia says:

    Thanks for this exposé article – it’s important to call this out and increase awareness. I’m a long time fan. I’ve been following you since 2013 and I will never ever follow anyone else for Pilates or buy workout clothes from anywhere else. You’re amazing, the clothes are amazing, and I thank you for always being a light.

  33. Sonia says:

    I can imagine this is so frustrating for you! But don’t let them get to you! NOTHING else compares to POPFLEX! I can tell you I have a flared black skort from Halara (got some things from them before knowing they are this type of brand) and it doesn’t even come close to your design and it’s not nearly as comfy as yours. The material is a shiny black which makes it look cheap. The quality is super low for the price! Definitely worth to save a bit and invest in Popflex always! Now I only ever buy from Popflex. Keep strong and protect your babies as much as possible but don’t let it affect your health. We need your and your designs!

  34. Samantha Hartman says:

    My heart hurts for you Cassey. You’re so amazing and so talented. I love my Popflex items and will continue to support only you when it comes to your brand. I hope you can find peace and know that there are people out there who love and support you. 💕

  35. Christella says:

    Copyright every design from now on. Sue everyone. Keep a lawyer on speed dial.

  36. Christella says:

    It’s time to keep a lawyer by your side.

  37. Rosie says:

    We have your back Cassey!!! Thank you for all you do. We love you!!

  38. Lina says:

    Cassie I love your clothes. And SHEIN stealing was definitely terrible but as a person who has bought from Halara I can say that the allure is affordable clothes without all the press of it being a sweatshop. Also with the outdoor voices dress every store right now has an edition of that including old navy and target.

  39. Erica says:

    This makes my blood boil SO bad! I have never and will never support fast fashion brands, precisely because of this. And you do get what you pay for, and it’s really obvious in clothing. But still. I can’t even imagine how hard it must be to find a balance between sharing what you do and love (as you do), but then giving dishonest companies like these the opportunity to just steal better. It’s horrible. And like you say, TikTok, IG and others are not nearly as keen to take down dishonest ads, as they are to rake in the advertising revenue from those same ads.

  40. Anne says:

    so sorry Casey. Hope the situation improves. It must feel terrible, I know you worked hard and it’s so crushing to see genuine work destroyed. sending love xx

    1. Anne says:


  41. Cat says:

    To avoid things like these u should put blogilates watermark on videos

  42. Meadow (M.M.P.) says:

    You helped me start going swimming and do yoga because your videos gave me some motivation. I’ve struggled mentally and physically for idk how long, and I thank you for all you’ve done. You’re strong and talented, hence why these “brands” keep targeting you.
    I came here after watching some of your stuff on YouTube looking to see what you have, and now I know I’ll be getting your stuff eventually (money is tight rn).
    I’m highly underweight and struggle with a lot of physical and mental disorders. I saw some potential in yoga by watching you. Now I’m able to walk somewhat properly again.
    I also struggle to eat from digestive problems, but I’ve seen a few of your videos on food and that gave me motivation to look into what people eat for fitness (I also can’t digest meat).
    I can’t explain how thankful I am for you, just remember that people will always have your back because you also have theirs.
    Thank you for being you, and don’t let the big companies hurt you.
    Keep spreading the word, and keep up your amazing work ❤️🤗

  43. adeline says:

    i was getting ready to order something on here and i saw this…my heart broke. im so sorry cassey. i’ll be praying for you. keep making designs because we all love them, we know you’ll get this worked out!! ❤️❤️❤️ everything happens for a reason, keep fighting. 🙂

  44. Sydney K. Holts says:

    When you think about what [I hope] we all agree is the ideal way for human beings to treat one another—with kindness, respect, the way we would want to be treated—then the grimy, greedy way these companies will profit off of someone else’s work, dedication, blood, sweat, tears and everything else that goes into creating something new is impossible to ignore.

    Cassey, I’m a relatively new fan of yours. I have so many of your Pilates and stretch videos saved on my Pinterest. When I saw your product demonstration and creation videos, I was SO excited for you, and couldn’t wait to save up to not only support your business, but to support YOU.

    Thank you for sharing how this harmful, predatory theft is affecting you. I hope your success with your business grows beyond what you ever thought possible. You have my respect, my support, and my admiration. YOU GOT THIS, CASSEY! Please keep growing your true fan base, and enjoying your rightfully EARNED success! ⭐️

  45. Gemma says:

    THIS. SUCKS!!!! JUST KNOW WE ARE HERE FOR YOU CASSEY & IM SENDING MY SUPPORT 🥰 even tho all these ppl are copying, you are the OG QUEEN 👑 & their dupes will never be half as good as yours.

  46. Nikki says:

    I hate that you’re going through this. We live in a morally bankrupt world. Someone told me that imitation is a form of flattery and I silently laughed. You got it-it’s a form of robbery.

  47. TotallyNotRose says:

    I am so sorry Cassey! These people have the BALLS to actually steal your designs and make the exact same advertisement. The one that disgusted me the most was those brands that stole your weight loss journey pictures and decided to say “hErEs OuR PiLaTes WeiGhT lOsS mEmBeRs” like what?! I am feeling so bad for you. I hope all this ends <33

  48. Gaby says:

    Is terrible what are you doing, not only to your products but even your image. Is totally robbery.
    Is it possible that you could patent your products? Would be the only way to stop at least a little what they are doing and defend yourself.

  49. Daniel Rose says:

    Cassey, I’m a patent attorney and I may be able to help. I’m a big fan of your work, and particularly the way you discuss your innovation process in the short videos – those got me hooked. Sent you a message on Twitter too. Feel free to email me, would love to talk.

  50. Ishita~ says:

    This is absolutely disgusting and for the past few months I have been watching your videos and your designs are gorgeous plus unique seeing the other companies shamelessly copying yours, I hope these very companies gets exposed as soon as possible until then we will support you I hope you get through this sooner or later omg just seeing the screenshots skyrocks my anger you are for real going through a lot I feel like Banning each of their stolen works and make them understand what they did was completely wrong.. we all are there for you

  51. Eliza says:

    I love stuff I need your clothes I will never buy your design off of a different brand and we are here for you.

  52. Alicia says:

    Yuck! Disrespecting the planet & human rights and now trying to outcompete using cheap material / ridiculous prices. Fast fashion has got to go. Sorry about the targeted Attacks.

  53. Diana says:

    I’m sorry this is happening to you Cassey. Brands these days are terrible and so are those money hungry businesses. It is truly disgusting how brands are doing today and make it hard on people who try their hardest in designing and doing the work. I hope something gets done soon because you and other people do not deserve this.

  54. Diane says:

    Popster for 10 years, love you forever! Hope you find what can bring you peace and resolution in this situation ❤️

  55. Christel says:

    My dear Cassey!
    I read all your articles! And I am so sorry this happened to you! But I will do my best to raiss awereness for you and if we all do that, we will win this fight!
    I agree with you that copying is robbery. A friend of fime copied my exact way of marketing a flyer and also text. I just could not take her anymore and blocked her. Everybody told me – but if she copies you it’s that it’s good but I was like what?!?!? This is me, my voice, my way of speaking!!!! I was soooo angryyyyyyyy but I told her and luckily it happened once! But I’m like you! I hate copier – they can just go and invent their own thing! Like why do they copy from us! I hate them!! We will fight them and they will LOOSE!!!!!!!


  56. salma says:

    cassey –

    i’ve never found copying as a form of flattery, no matter how many times someone in my life has told me that. it boils my blood like no other. so thank you for voicing how backwards that mentality is. however, to see this happening to YOU, is the most frustrating thing EVER. i am in complete disbelief and i am so so sorry you and your work are going through this! you did not give all your blood, sweat, and tears for this to be happening to you. your anger is valid. your feelings are valid. please do whatever you can to fight these companies / brands / accounts back because YOU ARE SO RIGHT! however, please don’t forget to take care of yourself. i know it’s easier said than done. love ya, girl.

    xo salma

  57. Rayann says:

    I literally know how it feels I really you stay as confident as you are now just remember even though you’ve been getting all these dupes in the market and a lot of copycat companies there are a lot of people who respect you and your brand an example my mom has been following your journey for such a long time she watched all your yoga , Pilates and exercise vids she has hoodies of yours and a few 90 day journal books I really Hope those bad people will have an end and just remember the day will come and your brand will be free.
    Best wishes, your fan ❤️

  58. Mrunmai.birajdar says:

    I don’t why the hell do these people steallllllll!!!!!!!!!!!!!! Like why….. I have some designs i have made and u r my ‘INSPIRATION’
    I said to myself that i’ll steal anybody’s design
    …. And after i heard that ur hard work was copied i was soooo angry like why the hell…..
    U r my inspiration..not my designs real owner…….those r my made designs.. And u r my just a 14 yrs(soon 15 on 12 june) and i have been watching u since 2021(like 1 and 1/2 yrs) and u r my inspiration… And when i reed d article i was happy after now ur designs where not were not stealed anymore…. But i guess im not happy infact angry cause brands r still coping u….plzz do something with it as i can’t see it anymore neither d fans…..when im older am gonna buy UR SKORT,UR LEGGIN,UR TEE,UR SHERPA COCCON HOODIE.ect……nd i said ur’s cause im not ginna buy some fake people fake brands ‘NOT ORIGINAL’ clothes or items…. I love the thing about u that u r nit only thinking about urself but also the people’s whose designs were stoled……thank u for reading this…i m am reading and writing this since 11:30 andd it’s been atleast 45 mins…..its not imp that u should reply to this but u r reading this that is imp……and in d end …… Blogilates is d best……love u always and hope u are more nd more sucessful in future…..all the best for ur future….

  59. Ashley says:

    This makes me so sad 🙁 You work so hard for this and don’t deserve it. I’ve also noticed a random Facebook account posting your TikToks on their reels… I reported them but I have no idea if Facebook did anything. It’s so crazy how people are totally fine with stealing others’ hard work

  60. Jennifer Eelkema says:

    I’m so very sorry this happened to you gorgeous godess ❤️🙏. You’re literally the definition of a true and genuine Wonder Woman 🙏. May God shower you with neverending blessings and may those criminals (in my opinion they’re also just that). Pay for their horrible, pathetic and disgusting actions. You have all of our support and we are all cheering you out here my love ❤️I’m praying for this situation to work out for the very very best for you beautiful 🙏. Thank you for sharing your story. 🙏❤️ Sending you all my love and prayers of strength and courage

  61. Kacey M says:

    All of this is gross. Avoiding fast fashion brands can be hard, but we (and I really do include myself here) should at least aim to occasionally support smaller and more ethical brands, and stead clear of copycats.
    PS. As a Club Pilates member, what that branch did was scammy but in case it isn’t clear, each studio is its own franchise location. So what this Fort Worth location did doesn’t reflect on other branch owners across the country.

  62. Georgia says:

    Came to your website because I was looking for luggage and saw a copycat of your gym bag by popflex (in case by the unlikely chance you didn’t know about this yet). But remembered the design from your Youtube reels because of all the care you put into your design. Stay strong queen your a true business mogul and hardworking gal. Can’t wait to shop your brand<3

  63. Jennifer Davenport says:

    This story needs to go viral & the fashion industry and all the marketing companies or whoever whatever they are need to be held accountable. Don’t make any new designs for a while & get them all copyrighted. I’m no lawyer just a fan that purchases your items & love them. I will/have never bought from an imposter & I do believe they should be sued.

  64. Jenn says:

    I’m so sorry this is all happening Cassey. That has to feel terrible. I feel like your fans will know you’re the original designer as they’ve shared these copy cats with you. But that doesn’t stop them from continuing to steal and sell your designs. I wish I had the answer for you. I hope in the future you’re able to protect your designs with the copyright laws. Sending you love. I hope you spend some time relaxing so you don’t make yourself sick from stress. ❤️

  65. Milla says:

    I’m so sorry for you. I think I am losing hair cuz stress too, and it is not nice having chuncks just fall off.
    And I am also sorry that the big firms are screwing you over. One reason I have never and Will never start using TikTok. It seemed so shady to begin with.
    Love your fitness videos, love your designs even though I have not bought any but they seem so awesome.
    I hope things get better again and that these things won’t tear you apart.
    Glad that you know there is plenty of us who love and support you and wish you all the best

  66. Sharon says:

    It is absolutely ridiculous how much you have to go through just to protect the work you’ve created. I am so sorry you have to experience all of this.

  67. Alex says:

    Looks like Halara also went ahead and copied the cadence shorts (the seams are almost identical!) also this raises an eyebrow that they are calling their fabric “Cloudful Air Fabric” and popflex has the cloud hoodie/fabric type. It’s so insidious, thank you for speaking out against these copycats and the rise of dupe culture

  68. Eliza says:

    We love you ! Thank you for all that you do and designing and creating active wearing that we want to wear and makes us feel good about our bodies. Cursing those who take advantage of you and steal things that are yours. Personally I will never buy from them, I know that you are the designer that actually cares and regardless yours will always be a better quality product.

  69. Danielle says:

    It’s so sad that this has happened. Is it possible your manufacturer is selling extra product to other companies? 😬

  70. Myra says:

    This is insane!!! I’m sorry your hair is falling out due to all these stressors. Thank you for always educating us on these scammers. Glad the community is looking out for you!!! Hope them scammers get their comeuppance!!

  71. Nikki says:

    I can’t even imagine what it’s like each time you stumble across another one of these. It makes me SICK and it’s not my brand. You’ve got so many people behind you ready to take up the fight is need be. You’ve built a wonderful, thoughtful brand and people do see that. I’ve got a popflex order arriving today (bday present to myself!) And I can’t wait to tell others all about it and the person who created it and the strong, honest woman she is.

  72. Leah says:

    I can’t believe what some brands will do to try to get sales!! It is disgusting, and the fact that TikTok is being so slow at taking those videos down horrifies me! I am glad that you are fighting against these people and companies that are trying to steal your ideas!

  73. jisun says:

    What happened with Club Pilates post?! I’m not on Facebook! Thank you!

    1. Jenn says:

      They were claiming she followed their program and stole her pics to use as “before and after” pics. She has no affiliation with them. She did her 90 day journey on her own.