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Archive for February 14th, 2011

Most Recent

Videos, Workouts, Total Body, Pilates
Videos, Workouts, Total Body, Pilates

5 Minute Total Body Pilates with diet.com host Sarah Dussault!

Dive into something else

food
BEST OF
food
BODY IMAGE
food
FEELINGS
food
ENTREPRENEURSHIP
issue
FOOD
relation
LIFE

blogilates

Founder/CEO, Head Designer and Inventor.
My brands: @popflex_active, and Blogilates exclusively at Target 🎯

Science of the hoodie 🧪 BTW all @popflex_acti Science of the hoodie 🧪 

BTW all @popflex_active cloud hoodies are on $le and will be the lowest price of the year rn til midnight soooooo
This is why it took 3 years to develop the perfect This is why it took 3 years to develop the perfect jean (and sooooo long to edit this video 😅)

@popflex_active denim comes in 4 silhouettes:

1. Wide Leg
2. Straight Leg
3. Bell Bottom
4. Bootcut Flare

I’m 5’5” wearing the small. With flats I wear the 32” inseam but with tall heels, I wear the 34” inseam. 

I hope you love! Let me know what q’s you have!

❤️Cassey
And the fact that I was walking the streets of San And the fact that I was walking the streets of San Francisco (birthplace of jeans) to my fashion illustration class, my wired headphones in, listening to Jordin Sparks “one step at a time” on repeat, so lost and confused, hoping for a big break one day…who knew that 16 years later @wwd would deem me and my brand worthy enough to feature for the launch of our first ever denim collection. I can’t tell you how incredibly validating and legitimizing this recognition feels as a fashion designer, especially in an industry that is known for being so cut throat and EXclusive. 

Thank you everyone for your support in this new category. I was sooooo nervous and anxious, but seeing your orders avalanche in made me realize how much you believe in me and @popflex_active. That means the world.

❤️Cassey
A new frontier: Popflex Denim. What started as to A new frontier: Popflex Denim.

What started as tough workwear for miners and cowboys has now turned into a universally loved closet essential. 

However, there was always one thing I didn’t love about my jeans: they were never comfortable enough. In fact, that line in my poem “my body broke the rules” is about how I wasn’t ever able to fit into jeans until I was 12. I grew up chubby, and not only did the girls in the locker room make sure I knew that, so did every jean in every department store.

So, 3 years ago, I asked myself: how do I bring the mobility and flexibility of activewear into denim? I felt like it was my duty to make jeans as comfortable as leggings.

Today I am so proud to introduce you to @popflex_active Denim - jeans so stretchy you could do the splits in them! With (real) deep pockets, a heart shaped seam to lift your backside, a subtle V waistline to hourglass your silhouette, and the perfect construction to create a leg lengthening effect, these will finally be the pair of jeans you won’t want to take off. 

❤️ Cassey
The history of jeans 👖 The next evolution of d The history of jeans 👖

The next evolution of denim drops 11.13.25 on @popflex_active
The silhouettes. @popflex_active denim drops 11.1 The silhouettes.

@popflex_active denim drops 11.13.25

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  • Explore
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    • Blog
    • Videos
    • Challenges
    • Blogicomics
  • Food
    Arrow Icon
    • Recipes
    • From Our RD
    • High Protein Recipes
  • Feelings
    Arrow Icon
    • Body Image
  • Health + Fitness
    Arrow Icon
    • Workouts
    • Challenges
    • Printables + Calendars
    • Transformations
  • Journeys
    Arrow Icon
    • My 90 Day Journey ®
  • Cassey’s Blog
  • Shop
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    • Popflex Active
    • Target