How I Made My Protein Influencer Gift Box!

Hey guys!

Part 1 was about proving that Blogilates protein could sell so I create the Asian dessert-inspired flavors I really wanted. Part 2 was about developing a protein bar that I’d actually want to eat for fun.

Now, it’s time for Part 3 of the latest Blogilates Nutrition journey.



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A post shared by Cassey Ho (@blogilates)

When it comes to love languages, I love gift giving.

I get so much joy out of curating the perfect present for the right person. And on top of that, I love making the unboxing experience look pretty. So for launches, I get really deep into designing the influencer PR gift box!

Cassey Ho holding influencer PR box with new Blogilates protein powder and protein bars

Shop Blogilates Nutrition

Ube and matcha are already such cool colors so I wanted to let that lead the way for the aesthetics of this box. I was also inspired by the interior design of the most beautiful burger joint I’ve ever seen in my life. I found a pic of this place called “Bun” in Milan and OMGGGG, it looks like an ube and matcha dream! 💜💚

My favorite part of the box is the custom illustrations right when you open it. The items on the shelf reflect what’s inside the box 🙂 It’s these details that get me soooooo excited.

Obvi I filled the box with my launch items: the snickerdoodle protein bar, choco pb protein bar, ube soft serve protein, matcha milkshake protein

But also…I wanted to build it out even more…

Cassey Ho influencer PR box close up

I wanted to add an adorable purple waffle maker not only because pragmatically you can make waffles 🧇 with the protein powder…but aesthetically, the purple was imperative to building out the ube color theme!

To drive the purple vibe home, I took the waffle maker and the shaker bottle out of their boxes and put them in purple organza bags on top of a bed of purple crinkle paper.


And I obsess over them.

It’s been nice to set aside time to write cards to my friends. And then seeing them open up these boxes and trying the goodies for the first time is such a thrill!

I’m picking 2 people to win my protein influencer gift box!👇

I saved 2 influencer PR boxes to give away to you guys so you can experience your own unboxing! You can enter by following the instructions below. Good luck!!

1. Head to this Instagram post
2. Comment which item looks yummiest!
3. Tag a friend 👯‍♀️and ask them which item they think looks yummy.
4. Make sure you both are following @Blogilates

Giveaway is open to all ages, US only. (Sorry, it’s international food rules 😕) Ends April 22, 2023 11:59pm pst.


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  1. Shaelynn says:

    I just got the chocolate peanut butter protein bars tonight! I can’t wait to try more products from you! I’ve liked all so far:)