An Activewear Collection Dedicated to YOU.
Please watch the video above! I have some very exciting news for you…are you ready!!??
Over the past 1.5 years, I’ve taken everything you told me about BODYPOP and really let it soak in. That’s why I did not release anything for a really long time. I wanted the next collection to impress you in terms of quality, design, and price.
Here is a mood board to get your wheels spinning. Let’s just say the new collection is going to make you feel like a ballerina!
Peonies, pink hues, periwinkle tones, and messy tops knots! This collection is romance, dance, beauty, and STRENGTH!
I know that price was an issue with many POPsters last time and it was something I was determined to tackle in this round. It took a lot of research, investigation, traveling, bargaining, and challenging to get the result I wanted. So many people told me that it’d be “impossible” and that there was no way I could bring the quality up and the price down for the kind of fashion-foward activewear I was designing. But to me, impossible is just a word. It means that it’s possible…but no one has taken the time to do it yet. By sourcing our own fabrics, threads, trims, cutting out the “middle man”, and taking more control in all aspects of manufacturing, we were able to cut down costs in a way we were unable to do last time! Taking more control also meant having a full time employee overseas overseeing the project and making sure that all garments were made to our standards and that the sample makers, pattern makers, cutters, sewers, and everyone who was a part of creating this grand collection were happy and being treated with respect. Do not worry about “unfair labor” as that is something that I pay very special attention to and something that I do not tolerate. We interviewed and examined many manufacturers before deciding on the one that held the same philosophies as Blogilates and oGorgeous Inc. I only partner with people who operate under the same ethical, loving, and open-minded mentality as I do. It was a very rigorous, time-intensive, and passionate learning experience for me and my Blogifam team. Sometimes we even felt hopeless in our pursuits. But when that happens, you just gotta pick yourself up outta the hole and KEEP GOING. Being a designer isn’t just about the glitz and the glam. In my case, as CEO too, it’s also about knowing how to run a thriving business too. So guys, I want to introduce to our my new baby, my new activewear line, POPFLEX Active! This line is dedicated to YOU and everything you guys have told me over the years in comments, emails, and in person! The POPFLEX collection drops January 14th, 2016. And the ONLY way to shop the line is to sign up for the Waiting List here at popflexactive.com.Make sure you do this, because I only want to open up the shop to POPsters who are actually SERIOUS about experiencing this new collection firsthand. It is very near and dear to my heart, so I want the people who care about the line as much as I do there the first day it opens. Everyone else can wait.
From custom developing our own bra cups (the have pushups but are also removable if you don’t need them) to testing the durability of our pants by making our fit models do endless squats and burpees, I am so excited about what you will soon be wearing :) Can’t wait for you guys to see it!