An Activewear Collection Dedicated to YOU.

An Activewear Collection Dedicated to YOU.


Hey guys!

Please watch the video above! I have some very exciting news for you…are you ready!!??

Over the past 1.5 years, I’ve taken everything you told me about BODYPOP and really let it soak in. That’s why I did not release anything for a really long time. I wanted the next collection to impress you in terms of quality, design, and price.

Here is a mood board to get your wheels spinning. Let’s just say the new collection is going to make you feel like a ballerina!


Peonies, pink hues, periwinkle tones, and messy tops knots! This collection is romance, dance, beauty, and STRENGTH!

I know that price was an issue with many POPsters last time and it was something I was determined to tackle in this round. It took a lot of research, investigation, traveling, bargaining, and challenging to get the result I wanted. So many people told me that it’d be “impossible” and that there was no way I could bring the quality up and the price down for the kind of fashion-foward activewear I was designing. But to me, impossible is just a word. It means that it’s possible…but no one has taken the time to do it yet. By sourcing our own fabrics, threads, trims, cutting out the “middle man”, and taking more control in all aspects of manufacturing, we were able to cut down costs in a way we were unable to do last time! Taking more control also meant having a full time employee overseas overseeing the project and making sure that all garments were made to our standards and that the sample makers, pattern makers, cutters, sewers, and everyone who was a part of creating this grand collection were happy and being treated with respect. Do not worry about “unfair labor” as that is something that I pay very special attention to and something that I do not tolerate. We interviewed and examined many manufacturers before deciding on the one that held the same philosophies as Blogilates and oGorgeous Inc. I only partner with people who operate under the same ethical, loving, and open-minded mentality as I do. It was a very rigorous, time-intensive, and passionate learning experience for me and my Blogifam team. Sometimes we even felt hopeless in our pursuits. But when that happens, you just gotta pick yourself up outta the hole and KEEP GOING. Being a designer isn’t just about the glitz and the glam. In my case, as CEO too, it’s also about knowing how to run a thriving business too. So guys, I want to introduce to our my new baby, my new activewear line, POPFLEX Active! This line is dedicated to YOU and everything you guys have told me over the years in comments, emails, and in person! The POPFLEX collection drops January 14th, 2016. And the ONLY way to shop the line is to sign up for the Waiting List here at Shot 2016-01-07 at 6.13.57 PMMake sure you do this, because I only want to open up the shop to POPsters who are actually SERIOUS about experiencing this new collection firsthand. It is very near and dear to my heart, so I want the people who care about the line as much as I do there the first day it opens. Everyone else can wait.

Sign up here to get on the Waiting List


From custom developing our own bra cups (the have pushups but are also removable if you don’t need them) to testing the durability of our pants by making our fit models do endless squats and burpees, I am so excited about what you will soon be wearing 🙂 Can’t wait for you guys to see it!

41 thoughts on “An Activewear Collection Dedicated to YOU.”

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  1. Sandra says:

    You are awesome and are now part of my daily routine.

  2. Jane says:

    I’ve had my credit card ready to order away…
    Haven’t received my email w/ password. I even signed up a second time.

  3. Ali says:

    I follow your exercise routines over here in the UK – you’re truly inspirational (and fun to workout with)!
    Will you be delivering your new collection to the UK?

  4. Ania says:

    Cassey, you ROCK!!! I’m admiring your confidence and consequence of bringing life your dreams! I wish I could be as brave, as you 🙂 Thanks for encouraging me to step out of my comfort zone :*

  5. Nancy says:

    Hi Cassie my sister just shared your videos with me and I’ve discovered an easier way to lose weight and eat better with this. I do however have a question about your detox water bottles. I stumbled upon a 2015 detox bottle that is much more colorful than the ones you have now. Will you have those available again soon. Look forward to shopping on your clothes as well.

  6. Brielle says:

    SO EXCITED for Thursdayyyyyyy

  7. Emily says:

    Hey Cassie! So it turns out the blogilates 2016 fit planner is sold out! Is there any way if more are coming out soon, or if i could buy one?

  8. Rebecca says:

    Cassey you have been such an inspiration to me and have helped me so much throughout my fitness journey! I’ve been doing your workouts for almost 4 years now and it’s not only made me strong physically, but through your messaging and the combination of health plans and exercise, has made me approach fitness in such a healthier way than I had done before. Your meal plan is so much more affordable than other programs on the market, and I can even get my boyfriend who hates salads to actually eat with me. I’m so happy to see you are expanding your active line to be more affordable as you’ve always been a champion to accessible fitness and health!

    I was up super late last night working on my own home decor product mockups and watched your video to take notes. I’ve been planning to start my own product line! Would love to hear about your experience in trying out manufacturers overseas!

  9. haniyya says:

    this look amazing and the theme really suits me i cannot wait and CONGRATS Cassey i cant believe this is your second clothing line .POPsters will love it

  10. Siiri says:

    I seriously can’t wait! Hope that I can afford to buy these clothes and shipping to Finland. Cassey thank you for being so positive and motivational! xxx

  11. Conny says:

    Dear Cassey,

    I am so happy for you to have a second collection! You put so much work and love into your videos to help us all get some qualitative workouts and to keep us motivated. You definitely earned all of your success.
    As other POPsters stated, I couldn’t afford anything from your first collection. Not really because of the price itself, but because of shipping costs to Europe and customs charges. Of course this is not your fault. Do you think there is a possibility for you to have some partners in Europe, who could sell your clothing? I think this would help your European POPsters a lot.

  12. Ruth N says:

    Hi Cassey! You are such an inspiration, especially with the way you work so hard to achieve your goals and the way you inspire others so much to achieve theirs! I learned about you from my older daughter years and years ago. I would watch her work out to your videos on YouTube. I always thought the workouts would be too hard for me. My younger daughter followed her sister and started working out, too, to your videos. Now, they are both so strong and into health and wellness! You are their inspiration! My younger daughter loves your recipes and is always trying them out in the kitchen (lucky me!) I”ve bought your fit journal and meal plan for her and she was so thrilled! They are now 26 and 18. I was so impressed with their transformation that I decided to try POP Pilates, too. I bought the 2016 planner, got the Blogilates app and am now doing the beginners workout calendar and the 30-day waist trainer challenge. My goal is to become stronger and healthier and in the process I am hoping to bring my blood pressure down–and lose weight, of course. I am enjoying your workouts and look forward to them everyday. I am so thankful my daughters found you! Thank you, thank you, thank you! PS Even my daughter’s boyfriend tries your workouts!

  13. kamila says:

    Congratulations! This is so awesome and exciting 🙂

  14. Vivian says:

    I think its wonderful that you are doing a line based on ballerinas because yes, pilates is a lot of work and makes every single muscle burn, but we POPsters make it look beautiful and graceful to break into a sweat. As I do both (pilates and ballet) , I know for a fact that ballerinas also do this. But anyway, I am very exited to see the line! Already on the waiting list!

  15. Valerie says:

    Oh my gosh I’m so excited!! I can’t wait to see all of your wonderful designs. It makes me so happy that you tried to bring the price down as much as possible! AHHH I CAN’T WAITTT! Thanks so much Cassey!

  16. Wilma says:

    OMG THIS IS SO EXCITING!!! It sounds so amazing and I love the collages and the the colour set so much!! XXX

  17. Brielle says:

    OK SO….
    Let me just say, I just got my first order ever from the BodyPop collection and I am so pleased. The fabric is AMAZING and the quality of the construction of the capri pants are top notch. If you new collection is going to top this….wow.
    PS: I really enjoyed reading the note on the tag of the capri pants. It’s very inspirational to read your heart on your clothing tags. Keep going, Cassey!! <3 <3 <3

  18. Sandeep says:

    I used to roll my eyes at blogilates. But you’ve won me over. I can’t stop following you, you’re so inspirational, and you’ve taught me to let go of everything I’ve been taught as a woman growing up here: women don’t need to compete, we need to support each other. So, yes you’ve helped me get fit, but you’ve also changed me in a much bigger way. So thanks so much and keep being you. Though my initiation into your following was reluctant, I’ll be your supporter for life. Keep up the good fight and be amazing and wonderful and keep changing people’s lives!

  19. Rene says:

    I’m excited about popflex. I am in the market for some new workout clothes so I’ll wait for popflex to drop.

  20. Elsa says:

    OMG Cassey! I’m totally on the list now! I love your style and attitude what ever you are doing! You are so brave! Can’t wait! :-*

  21. Your drawings of ladies are great too, cassey. Sort of even cartoonist! I can’t wait for this collection and I also wonder what you have in store for us next! Price is always an issue for me as a university student, but also the fact that I’m in canada means shipping fees on top of that.

  22. Kayla says:

    Oh my gosh I am SOOOOOO excited to see this! Can’t thank you enough Casey for all you do for us Popsters! Saving every penny until this comes out so I can buy as much as I can 😉

  23. Kylie says:

    I can’t wait for Jan 14!!!! I’ve literally been staring at the Instagram pics daily! I’ve loved all of your designs and I’m so glad the price point is going down, that means I can do better than before and support you and your dreams through the shop! You’re totally my fave person on YouTube and Instagram (french bulldogs are a very close second)!

  24. Rachel C says:

    You’re awesome! Can’t wait to shop 🙂
    Thanks for sharing that vlog with us.

  25. Coralie says:

    Congratulations Cassey ! The new collection seems to be incredible 😀 I also wish it will not be too expensive, like someone else in the comments said: I live in Europe as well, and the shipping costs are super expensive for me 🙁 I bought a lot of items from Blogilates Design during Black Friday, and the shipping costs were 55$ ! I try to shop your stuff as much as I can though, as I feel this is my way of saying THANK YOU for your free workouts and your amazing, up-beat and inspirational personality 😀 You completely changed my life, I now LOVE to workout and when I come home from work I look forward to a good BURN 😀 I feel more confident and stronger than I have ever been ! I wish you all the best for this coming year and for all of your new projects ! Thank you so much for doing what you do, you’re a role model to all of us and WE LOVE YOU !!

    1. blogilates says:

      Love you too! Sometimes shipping can be a frustration, but it’s basically what USPS, FEDEX and UPS charges us and we choose the lowest price that will get your package their safely and on time. Intl rates are just expensive no matter what unfortunately. But I appreciate your support so much! <3

  26. Angela says:

    Cassey you are such an inspiration to me. I love what you do, and I love following your workouts. But most importantly, I feel like I’ve grown so much in terms of my mentality towards life, health and fitness.
    I’m so incredibly happy that there’s someone like you, and I’m so lucky to be able to follow what you do.

    I’m really looking forward to your new POPFLEX line. I live in Australia though, so I’m not too sure about the shipping costs!

  27. Brielle says:

    I am literally bouncing in my chair. I am so excited and SO PROUD and I can’t wait. I literally cannot wait. PS: Went out at 10pm to some random supermarket and scooped up Health Magazine….you looked fabulous and your interview was great. Thanks for giving us the opportunity to sign up and see the new line when it drops. Love you!!!!!!!!!

    1. blogilates says:

      Ya of course and you’re welcome!

  28. Maja says:

    Congratulation Cassey!
    I really love ballet and I’m super excited that it was one of the inspirations for your new clothing line. I hope I will be able to buy something this time around (I really need new leggings), because BodyPop was unfortunately too expensive for me (I live in Europe and the shipping costs are pricey, it’s not your fault, I know).
    You are a huge inspiration for a lot of women all over the world and I wish you all the best with POPFLEX Activewear and other projects! I hope there will be many more..
    Kiss from Slovenia x

  29. Juve says:

    Cheers for you Cassey!
    I love the fact that you are coming out with a new and improve line of fitness ware. But what about your plus size customers. 🙁 Last year I wished I had an opportunity to buy some of your merchandise but unfortunately it wasn’t made my size. Big girls want to work out too and feel comfortable and confident while working out.

  30. Jenn says:

    Can’t wait for POPFLEX Active!! All the best Cassey! I really really look up to your attitude towards work and life in general. So much to learn from you! ♥

  31. Chi Yan says:

    Hello Cassey! I’m so excited and happy for you!! (: It’s so good and inspiring to see how your passion for pilates has also brought out your childhood dream. It’s also really nice of you to bring the price down (since I’m still a student and I have financial problems living in today’s world LOL). Just wondering, will you be discontinuing BODYPOP? It’s such a beautiful activewear line and I kind of don’t want it to disappear T__T But I’ll still look forward to POPFLEX Active! (✿◠‿◠) All the best Cassey! And do go for a good vacation to take some rest off work too. Love you <3

  32. Tammy Falcon says:

    Cassey, I am beyond excited for your new line! You inspire me daily; wearing your clothing, drinking from your water bottles, doing pilates on the yoga mat you designed all inspire me because it reminds of the person behind all of those things, you. You love us so much; you push us and believe in us. And I am so happy to see your dreams coming true because you are such a beautiful person inside and out. You’ve overcome so much to be where you are and I am constantly motivated by that. Thank you for not giving up on yourself or your dreams because you have truly inspired others, myself included, to work hard and fight for what they want and believe is right. This is your time to shine and you’ve got an army of Popsters backing you up! I hope that one day I can work with you; that’s one of my dreams. I love you Cassey!!! I will be counting down until the 14th 🙂

  33. Grace says:

    This is so exciting! I can’t wait to see the line. I love how committed you are, Cassey, to your vision and your values. I am curious though, when you say you had a full time staff overseeing the factories, does that mean that the manufacturing factory staff were all treated ethically – paid a fair wage, working in safe conditions, etc – as well?

  34. savanah says:

    Just want to thank you Cassey for everything you do for your popsters. Very inspiring and motivating individual. Love you to pieces!!! Cant wait for the new line!! Will buy as much as I can 🙂

  35. Mary C. says:

    BODYPOP was not without its own shortcomings, but I am continuously impressed by your willingness to share with your followers the lessons you’ve learned as a designer, business owner and leader in the fitness industry. It shows your passion and dedication to make things better than before. As a buyer, watching your video kind of makes me chuckle because that’s the kind of stuff we deal with almost everyday. It is equally impressive that you took it upon yourself and your team to handle this portion of the work directly. I am signed up for the preview and I can’t wait to see the new activewear line!!

    1. blogilates says:

      I can’t wait for you to see it too!

  36. Cee says:

    I am so excited!! Thank you for all your hard work and dedication to helping us POPsters become our best selves!