January 10, 2018
Soooo you probably came to the blog today and was like huh, wait when did this happen???
Well we were building out this entire design for the past several months! But the real question is, DO YOU LOVE IT!!???
I’m honestly SO SO SO SO PROUD of the new look of the blog. (Big thank you to Blogidoggy’s mama Victoria for designing the art!) It kinda feels like I moved into a new house with cool new custom-designed furniture!
Introducing the brand new Blogilates logo!
The cursive logo you’ve been used to seeing since 2009 was made while I was doodling in my college Marketing class.
I can’t believe I am saying this, but vintage Blogilates logo is 9 years old! WHAT! A lot has changed in that time. There was literally no such thing as Instagram back then, and Facebook was only for college students. Everyone DID NOT have a smartphone. No one even knew what an “app” was.
Times have changed.
Over the past 9 years, I’ve grown a lot. Blogilates has grown a lot. But the Blogilates logo never really changed. So this year, in 2018, I wanted the color and the look of Blogilates to evolve with me. So we matured the hot pink to a soothing and more sophisticated shade of coral. And we cleaned up the cursive to a minimalistic sans serif.
And that <|3 heart thing! I don’t know if you can tell but it comes from how I used to sign off on my early blog posts with “<3 Cassey”. So now that heart is forever with me.
In fact…I’m honestly so obsessed with the new logo and site that I got my nails done to match!