Why did I change the Blogilates logo?

Hey guys!

Soooo you probably came to the blog today and was like huh, wait when did this happen???

Well we were building out this entire design for the past several months! But the real question is, DO YOU LOVE IT!!???

I’m honestly SO SO SO SO PROUD of the new look of the blog. (Big thank you to Blogidoggy’s mama Victoria for designing the art!) It kinda feels like I moved into a new house with cool new custom-designed furniture!

Introducing the brand new Blogilates logo!

AHHHH!!! I feel like we’re growing up!

The cursive logo you’ve been used to seeing since 2009 was made while I was doodling in my college Marketing class.

Back in the day, I didn’t really know how to use Photoshop or Illustrator like I do now, so I gave it to my friend’s boyfriend who was a graphic designer to help vectorize it!

I can’t believe I am saying this, but vintage Blogilates logo is 9 years old! WHAT! A lot has changed in that time. There was literally no such thing as Instagram back then, and Facebook was only for college students. Everyone DID NOT have a smartphone. No one even knew what an “app” was.

Times have changed.

Over the past 9 years, I’ve grown a lot. Blogilates has grown a lot. But the Blogilates logo never really changed. So this year, in 2018, I wanted the color and the look of Blogilates to evolve with me. So we matured the hot pink to a soothing and more sophisticated shade of coral. And we cleaned up the cursive to a minimalistic sans serif.

And that <|3 heart thing! I don’t know if you can tell but it comes from how I used to sign off on my early blog posts with “<3 Cassey”. So now that heart is forever with me.

In fact…I’m honestly so obsessed with the new logo and site that I got my nails done to match!

Kinda much? Ha! Who cares. Gotta live life colorful and to the fullest. And to me that means matching my nails to my entire existence. Hahahaha. love you guys so much!

45 thoughts on “Why did I change the Blogilates logo?”

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  1. Correctly done that you changed the logo, I like it more than your past logo. The brand always plays an important role in campaign awareness.

  2. Joyce Lee says:

    Hi, will the blogilates app update? I really love the app and I was just wondering

  3. harshada says:


  4. Joyce Lee says:

    Hey Cassey are there gonna be a update for the blogilates app?

  5. naddadi says:

    Love the story of blogilates logo(s), but don’t worry, what ever it is old or new, if it’s your’s, we will always love it!!! @<B

  6. Jason says:

    I love it!

  7. Xcaret says:

    Love the new logo! <3

  8. Voranouth says:

    I love the new logo!

  9. Vampirosa says:

    I love the new logo! I think that this year will be full of changes, new opportunities, succeses and so much more. You’re really talented person and I’m happy to be part of the blogilates family. <3

  10. EmmaS says:

    How do I rate videos on this site? I just don`t get it.

  11. Sandi says:

    Glad I’m not the only one who can’t get the calendar!

  12. Rutvi says:

    Cassey, can u make the feb calendar pls?

  13. Lena J. says:

    Hi guys, I like new blogilates logo 🙂 By the way… Am I the only one who can’t open the February calendar 2018?

  14. juliedobson says:

    Is anyone else having issues with the Workout Calendars loading on the new Blogilates website format?

  15. Monica says:

    love the changes Cassey, can i have the February calendar 2018

  16. SoumyaSayujya says:

    I would like to have the option of downloading the monthly calendar 🙁

  17. Jenskies says:

    I love the new site and the changes you’ve made! Thank you so much for making everything so FUN!

  18. Monkey1243 says:

    I think that it’s beautifyl

  19. robyn-lee says:

    love it. I actually looked through the video library on the day it launched from oldest to earliest and your growth shows. Seeing you go from a gym? or dance studio? to apartments and locations and your own PITT 28 studio warmed my beating heart. Super proud to be part of the blogilates family.

  20. Jamie says:

    To be honest, I was ambivalent at first but after reading this I really do love it. The story behind it makes it beautiful.

  21. Tania says:

    I Love it!!!

  22. fede says:

    I LOVE IT!!!!!

  23. Georgette says:

    Loving it!

  24. Steph says:

    I’m diggin the new layout for the site! Especially how you can easily search for specific body focus videos! I do have one question about that though. Is there a way to scroll down and not have the text scroll up over the video? I would like to be able to see the bottom of the video so I can pause it, go full screen or most importantly rewind. I have troubles with some moves and need to watch how to do them a couple of times before starting the routine. I can do that on the actual youtube channel but not here it seems. Can anyone help out with this? It’s so much easier to find the videos here than on youtube!

    1. Lia says:

      Hello Steph, I’ve had the same problem. I could solve it, however, by scrolling up to the very top of the site, because the text only starts hiding the video if I scroll further down. Hope that helps!

      1. Lia says:

        PS: I forgot to mention that once you’ve done that, it’s basically like on Youtube and you can switch to full screen in the right hand corner – at least on my laptop. 🙂

  25. Basia says:

    The logo looks so good! And the whole website too 😀 Can’t wait to spend a fit 2018 with your videos! And happy birthday, girl! <3 Much love from Poland

  26. Kaitlyn says:

    Not a fan of the new logo.

  27. Michelle says:

    I’m so excited to spend 2018 with Blogilates!!! Thank you Cassey! The recent uploads and new logo have me pumped for another amazing year with you!👐💕💥💪

    1. blogilates says:

      That is awesome!!! Woohoo!

  28. hannah says:

    HI, I really like this design, but the older one was more convenient to use, in my opinion. but great job on this! i’ll be looking around

  29. Ana M. says:

    I love the logo and website design!

  30. Jojo says:

    I like the new logo, especially the <|3 part, but there will always be a place in my heart for the old cursive Blogilates logo.

  31. shaina says:

    hi! i’ve been trying to create an account so i can access the workout calendars but i haven’t been receiving any emails. i’ve checked my spam folder and there’s nothing there either!

  32. mollykatesullivan7 says:

    Your website looks so polished and fresh! I love it so much!

  33. Katie says:

    😍 love itttt

  34. Tina says:

    Love the new logo, very chic and clean. Question, will the 2018 fit planner come back in stock or once it’s sold out, that’s it? I just came across the planner for the first time and thought it would of been the perfect late Christmas present for my best friend. Hopefully you can see this and respond! I really want to get it for her. Thanks!!

  35. Cheryl says:

    For some reason it wont let me create an account

  36. Sarah McConkie says:

    I love it, Cassey! The new site design and logo is amazing, and the printable calendars are beautiful! Keep being amazing 😀

  37. alzbeta.strosova says:

    The logo is beautiful and you did a great job! And the look of the website is lovely, so modern and in pastel colours, so friendly and professional at the same time 🙂

  38. Rebekah_P says:

    I love the new logo and look of the website! also i really like the layout for the workout calendar! (especially the ability to check off each workout!!)

  39. Dacii says:

    This is wonderful!! I really love it a lot and it’s great. And the color, it contains a baby pink color. I just hope this will motivate everyone to start working out and explore every movement from each exercise!!

  40. ndsullivan says:

    I love the new logo and I’m excited to explore the new website! (I’m already super excited about being able to check off the workout calendar!) I’ve only been doing the monthly workouts for a few months, but I’ve enjoyed watching you and your video style and workouts evolve over the years. I’m glad you have a logo to match the sleeker, more mature Blogilates!

  41. 1graceaubrey says:

    I really love the new logo!