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Hey guys!

AHHHHHHHHHHH!!!!!!!!!!

I can’t believe I’m writing this right now. BLOGILATES IS IN TARGET!!!!!!!

We’ve been working on this for the past year and I haven’t let myself believe this was real. I mean, I still don’t think this is real. Target is my FAVORITE store ever and to have a spot in there with my very own Blogilates collection…. like, what??!?!! I don’t even know how to process this.

I love Target so much (like many of you, I am sure) because they always have the best stuff. I never go into Target knowing what I need. Target will tell me. That’s usually how it works. Their aisles are filled with quality and gorgeous goodies that are guaranteed to make my life prettier and better.

And that’s exactly how I designed the Blogilates line.

I loveeeee good design and when I am surrounded by motivating colors, textures, and eye-catching things, I feel inspired. I feel happy. I feel a lil’ extra pep in my step. After seeing the same old dumbbells, resistance bands, booty bands, and fitness equipment out there, I saw something missing. I was tired of seeing the colors of stoplight red and turf green while I was working out. Why couldn’t these colors be more inspirational? More… exciting?!

Seeing that there was a HUGE market missing in fitness equipment, I decided to fuse together function and fashion. I wanted you to be inspired by the aesthetics of your workout gear while still getting in an amazing workout.

This new collection for Target is just that. We’re diving into the colors of blushes, duck eggs, and teals with a celestial vibe. I’m talking gold accents in the most thoughtful places and for the first time ever (like EVER in the history of ever): GOLD DUMBBELLS. Because YESSSSSSSS, that is what we need to get in that extra rep!

I want your workout gear to be an extension of yourself, so that’s why each item in this collection is a statement piece. It’s one-of-a-kind. Just like you.

I feel so incredibly lucky to be able to have this opportunity to design for sooo many people on such a large scale. I truly hope that these products speak to all that see it, whether or not they know who Blogilates and our community is. I don’t care – I just want them to love it and help them find that spark for fitness. That is my ultimate hope.

And one other thing. I didn’t know if I would mention this, but I think it’s important.

To be honest, I was actually really scared of this national launch. The truth is, I didn’t want my image plastered all over the packaging because I was afraid my Vietnamese-Chinese face and skin color would turn off customers who weren’t used to seeing someone who looked like me in their stores. I thought it would hurt sales. The reality is, this deeply rooted insecurity came from a place of being told my whole life that my ethnicity was a barrier to my success. But that thinking has to stop now. I don’t want other little Asian American girls walking into the fitness section at the mall and not seeing anyone who looks like them. This Target drop is not just about product. It’s about representation.

And so this launch is not just about one singular thing. It’s the culmination of many years of hard work, never giving up, representation, and most importantly, you. I couldn’t have done it with you. Our positive, inspiring, and one-of-a-kind community exists because of you. Thank you so much.

Okay, are you ready?!!! You can find the BRAND NEW Blogilates collection at Targets nationwide!!! Check out what we created for you below!! And of course, if you see it in your local Target can you PLEASEEEEEE take a pic and tag me on Instagram?!!!! I can’t wait to see what it looks like in your neck of the woods!!!!

Blogilates Gold Weights: 3 LBS, 5 LBS, 8 LBS

OMGGGGGG. AHHHH THE WEIGHTS!!!!!!

This is my ultimate favorite in the entireeeee collection!

I designed these when I was looking for beautiful gym gear when I was building out my home gym. I legit could not find anything except for basic black and silver dumbbells. I mean, those are fine, but I wanted a statement piece. I almost went to a welder to ask if they could make me some custom gold dumbbells but it was really expensive, so I nixed that idea. Instead, I decided to design my own! And now you get to use them, too!

Look at those colors of blush, duck egg, and teal! ANDD they have a soft cushion grip so your hands will be super happy through every rep! I love how beautiful these look – they seriously motivate me and get me soooooo excited to work out!!!!

Perfect for Pilates or Yoga, these gorgeous grip socks keep you from slipping! I designed them with an open toe so you can still have that connection to your mat as you practice while still staying in place.

The soft ballerina ties make you feel graceful, plus, let’s be honest… they are super cute and fun!!! Designed with celestial knit on top and celestial grippy stars on the bottom, you will feel like your feet are out of this wooooorld ❤️

YESSSSSS you are going to LOVEEEE this one! Booty bands are one of my favorite pieces of equipment because it’s so simple but EFFECTIVE. Plus, it’s easy to take with you anywhere you go. Made to really work the booty and thighs, I designed this be made with a fabric band instead of the regular elastic one. Why?! Fabric bands are softer on the skin, more supportive, and don’t pinch!!! Super important.

Not sure how to use the bands? Workouts will be available VERY soon in the BODY by Blogilates App for free!

There’s nothing worse than having active socks that can’t keep up with your activity. I designed these celestial star knit socks to have ankle cushions and fun sayings on the bottoms! One pair says “I’m so sore” and the other one says “This is fun” 😂 These cute socks are graet for working out or lounging and come in a 2-pack.

Take these packable and cute lil’ guys with you anywhere you go! These resistance bands are used for muscle strengthening and come in one light and one heavy resistance options. The cushiony handles are the most comfortable grip everrrrrr. This comes in my favorite duck egg and blush colors!

This premium yoga mat has a TPE and grippy surface that will keep up with your every move. It’s cushiony but not toooo cushiony and provides just the right about of joint support. The celestial star and cosmic designs will make you feel like you are one with the galaxy! OH. AND THE BEST PART!!! This mat is DOUBLE SIDED!!! So you can use whichever side matches your vibe :)

This mat is the mat to end all mats. I designed this for POPFLEX and we’re now bringing it to Target! Its velvety surface is designed so that as your hands get sweatier, the surface gets grippier. The color doesn’t shred or fade and it’s also cushioned to protect your joints. The celestial heavens galaxy print perfect matches the rest of the collection and you’ll feel like you’re floating in a dreamiest of dreams.

Not sure where to start? This ultimate fit kit is the perfect kit to help build your home gym. It includes a neoprene mat, massage ball, stretch strap, and 3 rubber booty bands. If you are just starting out on your fitness journey, this kit was made for you! You can even follow my videos on how to use the massage ball and stretch strap in my BODY by Blogilates app for free!

Blogilates Stainless Steel Water Bottle (32 oz & 62 oz)

LOOK AT THESE COLORSSSSSS. I am so obsessed! I love these water bottles because it keeps your water super cold without all that annoying condensation. It’s also a straw design, which means you can easily sip on your water no matter where you are. The 32 oz version is good for everyday use but if you’re crazy like me, the 64 oz version keeps you reeeallllly hydrated. Plus, everyone always comments on its crazy size, so that’s always fun! OH and the 64 oz bottle fits perfectly in the Mavourneen mini!

For those going on a 12-week or 3-month journey, this is perfect for you! It comes with a beautiful journal, measuring tape, and a pen in a lovely gift box. You can tack food, water, sleep, mood, nutrition, measurements, and sooo much more. It’s everything you need to support you on your fitness journey. Think of it as a little novel of your adventure towards a stronger and happier you ❤️

That’s it!!!! What do you think?!! Which one is your favorite?!!

I cannot wait to hear what you think! These are available at Target nationwide (might be limited in City Targets, FYI) so please check it out and let me know what it looks like in your city!

Thank you again SOOOOOO much for being part of this journey. We did it, you guys!!!!!!!!!!

The Conversation (72)

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  • LP says:

    Hi Cassey, I tried emailing Blogilates but not sure if I got the right address. I actually had two of the 8lb dumbbells shipped to my country (outside the US) via a mail forwarder – for a shipping premium, of course – because that’s how much I wanted to support you and how cute they looked!

    However, as several reviewers on Target experienced, there are tears in the foam, including an inch-long cut. Of course there’s no way I’m going to spend money again to ship them back. But I thought you should be aware that there are quality issues with the dumbbells. Mine also came with scuffs on the metal parts. Would love it if you could suggest an adhesive I can use to glue the foam back together so the tear doesn’t get larger as I use it. Also, as another person asked elsewhere in the comments, how should one clean the foam? My hands get pretty sweaty when I work out. Thank you!

  • Divya says:

    Hi Cassey, these look AWESOME!!! I cant wait to get my hands on it – too bad I live far far away in India and these cannot be shipped right now :( I am redecorating my house and was planning to have a have a great gym room with beautiful colors of blush and beige and these would go perfectly in that :)

    Btw I have been working out with you for a year now – doing the Monthly Calendars, the Abs Challenge and now the 21-day Tone Challenge and absolutely loving it. I lost 30 pounds along the way and have gotten real fit – so BIG THANK YOU for that :) I have spread the word around and have a few friends working out with you now – So Keep up the great work!!!

  • Ann-Marie says:

    I wish your products could be shipped to the uk

  • Rachel says:

    Hi Cassey! These are all so gorgeous, massive congratulations! Wish we could get them here in the UK :'( xx

  • Alexis says:

    I purchased the 5 & 8 lb weights along with the resistance bands – Love them !! does anyone know what the resistance is on the bands? Thanks!!

  • JDAmom says:

    Last night, I purchased the 5lb dumbbells (since the 8lbs are sold out 😭 lol), the 12 week planner and green water bottle!! I also started a subscription on your app! I am so excited for my order to arrive!!!!! 🥰🥰🥰

  • Beatriz says:

    Hi Cassey! I love this collection, the dumbbells feel amazing! So soft and grippy.

    I have a quick question on care for the weights: after working out with them, I want to wipe them clean to remove the sweat. What would be the best way to clean them? Can I use alcohol? Water and white vinegar? I’m not sure where to ask this question so I’m posting it here first. Thank you!

  • Isinsu Kutlu says:

    Hi Cassey,
    Absolutely LOVE the collection! I would love to be able to get it in Canada (especially the dumbbells, I’ve been looking for pretty ones for ages) but unfortunately, Target doesn’t ship outside US. Will you introduce similar items in the Blogilates store that would be available for international shipping?

    • Lili says:

      I am in the same situation here! I keep looking for cute dumbbells in Canada and I just can’t find any of them. I hope she will reply to you !!

  • Hana says:

    So proud of you! 🤗

  • Esme says:

    Hi Iam a beginner this makes me motivated to work out so-much cute stuff.and are the workout collection are going to be temporarily or no I-am trying to look for the resistant tube band and I haven’t seen them so is target going to restock?

  • Rachael says:

    Congratulations!! I have been following since 2012 and it is so nice to watch you grow! I purchased the resistance bands and love them. It would be great to see a workout featuring these bands, thanks!!

  • Angelika Rawicka says:

    Dear Cassey, I love the design of all your products and would like to buy it all. I live in Europe and unfortunately Target does not ship internationally. Is there any possibility dumbbells and other products are available on other online shops?

  • Jen says:

    Dear Cassey,
    congrats on the launch, those dumbbells look awesome! Is there any chance you are going to make them available for international shipping in the future? I live in Europe and cannot order them from Target :/

  • Ashley Hau says:

    Oh my gosh! Obsessed with your new product line. Fantastic job!! So freaking sad I can’t buy as a Canadian :( Hopefully one day soon!

  • BabyDoubleJ says:

    OMG I have to have those ballerina socks!! So cute!! So proud of you, Cassey!! I keep checking our Target, but nothing yet. And I checked online because I wanted to get those socks and some of those OH SO CUTE weights with the gold!! They never have the 5lbs ones!! Maybe that means I need to step up my game! I wish you’d do an entire workout series using all the bands and weights, etc. I would LOVE to learn how to use these tools the best way possible! Congrats again Cassey on what I consider a HUGE success!! We’ve ALWAYS known how great Blogilates is!! Now maybe everyone else can, too!! xoxoJJ

  • Anisa Malik says:

    Congratulations Cassey!! Unfortunately I am outside of the US and cannot get your products form target. All your products look so amazing and I hope I can one day purchase some of them!

  • Els says:

    I’m so sad we cannot buy it from outside US :(
    Don’t want to “complain”, but I just really really really like it! :D

    I need dumpbells, but I wanted them in lovely colors = super check with your collection!
    A large water bottle in lovely color is a plus + resistance bands + the Kit… all in such a beautifull design & quality

    whaaaaaaa #goingcrazy :D
    sorry :D

    And.. I’m happy your team convinced you to put your face on the merch.
    You and the team are amazing :D

  • michelle says:

    Hi Cathy,
    I often follow your youtube Work outs and I dont have these kinds of dumbbells till know. I really would like to buy some pieces of your collection but I am actually from europe. Is it possible to buy this collection from you directly also or any other way to get them in europe?

    Bye
    Michelle

  • Meg says:

    These are the prettiest weights I’ve ever seen! I really want to order a set, but the Target website is total garbage. Is there any other way to get ahold of them? I cannot for the life of me get the Target site to check out. :(

  • Erin says:

    Love my Blogilates Premium yoga mat that I picked up at Target today. I was looking for a new one and saw my favorite fitness inspiration (Cassie) had her line in my favorite store! I can not wait to work out again tomorrow!

  • Ava says:

    I live in the uk where can I get these

  • Imogen Huskisson says:

    We need you to bring this to the UK somehow!! Amazon maybe?

  • rentheflower says:

    Definitely time to head to Target!!!

  • Jessikat says:

    OMG! I just went into target today and bought the pink mat!!!!!!! the entire stand was ABSOLUTELY gorgeous, and I just stood there looking at everything for about 15 minutes! I cant wait to workout with this mat and the succulent one I already own in 2021 for the 21 day challenge! see you all next year!

  • Bella Cuellar says:

    Today I just got a pink Mat, resistance bands and some beautiful weights! I got super excited because I did not know that I got them now I have some Blogilates beautiful items for fitness thank you so much for bringing this up Cassey! I love everything and have a nice new year coming up!😉

  • Cathy says:

    I’m going to need to get that dumbbell set! Any chance you can make a matching wall organizer for it? All the colors are awesome.

  • Sadie says:

    Hi, Cassey! I live in a small town right now for work and it’s impossible to find quality workout equipment here, let alone quality equipment that is also cute and inspiring. I do a lot of barre and dance and I have to order studio socks because there is no dance store here. So thank you for bringing awesome and fun gear to Target (which thankfully we actually do have here lol), I absolutely love the studio grip socks from your collection that I can get right here in town. Congratulations on your newest accomplishment <3

  • Priyanka Dhawan says:

    Hello Cassy
    I m just so happy to have myself in your blogilates family.
    In future I also want to become good fitness trainer like you. Your journey inspires me alot as I also grew as a fat child and no one loves me, all are just making fun of me. It was very hurting. I connect myself with your story..
    So I am always with you from the beginning to now and ever…
    Hope you read this..
    I m not Access to you but my connectivity with you never ends..

  • Bella Cuellar says:

    I am so glad that you get to have your very own space in target! Everything that is on there I like so much because I love that color pink! I do hope I get all of the items they are so pretty. Thank you so much for putting those items that every girl needs for getting stronger and having fun working out! Because I am one of them. Just keep on showing yourself cause you are Beautiful the way you are!

  • Emily says:

    I feel so happy and proud of you Cassey! This is such wonderful news! I would definitely snap up every piece if I had a Target where I live! You’ve done such a fantastic job with these designs! I can’t wait until we see the Blogilates name worldwide!!!! 💖 Xx

  • Amanda says:

    I cried when I read your posts. I am so happy for you!!!! I will be shopping for literally all the items in my target tomorrow using all my Christmas giftcards!!! <3

  • Olivia says:

    I love all your products and am thinking about taking a trip to target soon! When I heard that they had a celestial theme I was ready to scream! I am OBSESSED with space and love everything about it. I don’t want you to think that your current products aren’t enough right now, but I think that you should introduce a running collection. I know that recently you started running, and I think that maybe some running shorts, headbands, etc. could be really successful products. I am a cross-country runner for my school and we aren’t allowed to wear just sports bras or shirts that go against the dress code so I can’t wear a lot of your tops to run with my team. Thank you for all you do! I love to work out with you because you make it SOOO fun! I pray that you stay safe and healthy!

  • Laurie Kagan says:

    I love the look of your hand weights AND that they don’t use vinyl or neoprene. Would you consider creating 1 and 2 pound versions for pilates rehab work??

  • Lili says:

    It’s so awesome!! I can’t believe it. I am so proud of you for real I want to cry!! I wish I’ll be as successful as you later, but I know I will have to work hard just like you did :)

  • Tianna says:

    This is seriously amazing, though I don’t live in the US :( I hope you go really well with this so that someday you’re able to bring your products over to Australian Target stores too!

  • I wish target was in Canada! Major congrats, Cassey :)

  • Andrea says:

    I LOVE these…i didn’t even know that I was missing them, but now that they exist…I want!! Can you get them anywhere in Canada?

  • Clara says:

    Everything is so beautiful and I couldn’t wait to pick some of these from target! I am, however, a little concerned about the booty bands. Why are they different lengths? Idk if I’ll even be able to use the light band since it’s so wide.

  • Anabelle says:

    Congrats Cassey! I love that you put thoughtful details in everything you designed. The fabric resistance bands, double sided yoga mat, those yoga socks, and the ankle cushion socks. On top of that, everything looks so elegant and beautiful. I can’t wait to see them in person at Target.

    As an Asian American, the part where you mentioned being afraid of putting your image on the products really spoke to me. I’m so glad you decided to put your image in the end! Thank you so much for sharing your thoughts behind that and for putting our faces out there!

  • Laura says:

    I am SO happy for you, Cassey! I’ve been following Blogilates for years, but I’ve never bought merch from you because online returns are such a hassle for me. In the middle of your YT video, I excitedly went to my Target app and upgraded some things for 2021. I ordered the sueded mat (TBH, I wish it had the cuter pink print on it BUT it still looks beautiful), the BIG water bottle, the fit journal, the booty bands (when I realized they were fabric-y, I was sold), and the resistance bands (I have snapped so many, here’s to hoping these work better for me!).

    I hope you do well in Target and you are able to expand your offerings in the future to include activewear and accessories!

  • Jane says:

    Does anyone know if the 32oz water bottle will fit in a standard sized vehicle cupholder?

  • Marcelia Phan says:

    I am so happy for you! I am tearing up as I read this. Wow!! Best wishes!

  • Jane says:

    I NEED the ballerina grip socks. Has anyone found them yet? I saw everything but the socks on Target.com! Way to go Cassey!

  • Helena Tóra says:

    Is the blogilates collection available online for people outside us?

  • nellikiss says:

    Congratulations Cassey! This is so amazing! Wish we had Target in Hungary.

  • Claudia says:

    Hey Cassey, first of all: congratulations! The line is super beautiful! But exactly because of that my heart is breaking! Is there any chance to get the stuff when you are not living in the US? But … let’s say.. in Germany…. so sad 😞

  • Amy says:

    Oh wow!!! I’m so happy for this next big step Cassey, also very excited that these will be available in our local Target stores. Woohoo! These products look amazing!

  • Stardust***Dragon says:

    Promptly buys Target stock and Blogilates merch!

    Those weights are lit. I have never seen anything like them. Cassey and her team are truly creative! They have worked so hard and now this is only the first step to helping more people with health.

    I hope Target can help with costs and resources for the Blogilates team! Bless you all!

  • Michelle says:

    So incredibly happy for you Cassey! Can’t wait to scope the collection out at my local Target soon. As an Asian American myself, it’s absolutely inspiring to see a beautiful, powerful, hardworking, and successful Asian American woman absolutely thriving. You deserve every bit of this!!!

    Also, a quick question about the 2021 challenge! I currently don’t have any equipment (besides a yoga mat) and want to be prepared for the new workouts. What equipment do you recommend I get to prepare??

  • Winnie says:

    Hi Cassey! Congratulations on your merchandise launch in Target stores!!! Super happy for you! I live in Singapore and definitely has no access to any Target stores. Where else can I buy them from please??

  • Stephanie says:

    Yay!!!!! I saw your instagram story about this and got SO. EXCITED! As soon as I got off of work, I ran to target and picked up the fitness journal and the fit kit! Your dumbbells and water bottles were already sold out! I’ve been following you for quite some time now and I’m so proud of how far you have come! Can’t wait to start a new fitness journey with your new equipment :)

  • Peyton says:

    OMG, great job!!!

  • Doing Exactly What I Tell Myself Not to Do says:

    Dear Cassey,
    First of all, I want to say CONGRATS!!!! Ahh it sucks I don’t live in the US :(, but still I’M SO HAPPY FOR YOU!!! Stanning independent strong successful business women here ;) ! Now to my ‘dear casey’ reason thing (not sure if that makes sense) I have been struggling with my body image lately—which I’ve got to admit is kinda weird. Ironically, I’ve just listened to one of my idol’s experience with anorexia, so I guess that’s a form of education. A reminder of remembering to prioritse my comfort, confidence and happiness over society’s unrealistic body expectations. Though despite that knowledge in my brain, it seems like I’m spiraling into that headspace lately. I look past my mirror, stare at my reflection for a few seconds and I feel unsatisfied. I feel fat. Bloated. I guess it’s because I was at my fittest/healthiest state before and I’m comparing myself to it? I’m not quite sure if it’s all in my head that I look fatter or if I really am. I’m pretty sure people can’t tell the difference unless they look really closely, but the fat esxaggerates itself in my mind. I moved to a new place now (college) and I need to adjust EVERYTHING. I have no fitness equipment, no kitchen tools, making working out and eating healthy really hard. I’m not quite sure what to do. Do I buy stuff to help me return to my healthy lifestyle? How do I get out of that mindset? I’m already working out a bit too excessively and restraining myself on my diet to make up from the lack of workout on the days I don’t feel like it (which in return promotes stress eating the next week.) What do I do to snap myself out of that mindset and feel comfortable with myself again? Right now the only way I could think of is to workout harder, eat healthier (no snacks, so more restrictive?) , but a part of me knows that’s not exactly the healthy way to go.
    Please help

    Sincerely,
    Doing Exactly What I Tell Myself Not to Do

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