What size do you wear?
“What size do you wear?” Has anyone ever asked you that?
Sometimes it’s a very personal question…like what’s your weight or how much money do you make. >_<
Size is such an interesting thing because somehow, this little tiny number has the power to dictate how good or bad we feel about ourselves. But…the weird thing is that the tiny numbers on your clothing labels have continuously shifted definition over time. So shouldn’t that give them less legitimacy? Yeah, it should, but us women are STILL emotionally driven by it.
So…retailers are clever enough to take advantage.
Have you ever heard of “vanity sizing”?
Because it’s a proven fact that women buy more clothes when they feel smaller, retailers actually size the clothes to mess with our heads in THEIR FAVOR.
You know how when you walk into a Forever 21 versus an Old Navy – 2 pairs of jeans in the same size can fit TOTALLY DIFFERENT!?? You’re swimming in the Old Navy and you can’t even button your pants in the Forever. Yeah. Kinda wish we had a structured sizing system like men’s pants right!?
Well that’s where this whole mess started. During the Depression era, the government actually attempted to do a study on women’s proportions and measurements “to create a simple, standardized system of sizing.”
Unfortunately, the government found too much variable data that one system of sizing could not actually be determined! (So ladies – embrace your body type! It’s so unique!)
Instead they created a numerical system (8, 10, 12 etc.) that had nothing to do with measurements (unlike men’s pants a la 32 x 32 which basically means the same thing in all brands). This system came into use in 1958…but…it means something TOTALLY DIFFERENT TODAY!
If you compare data collected from 1958 to data collected in 2011, you’ll see that women have gotten increasingly LARGER over the years, but the corresponding sizes have not…
A size 8 in 1958 fits a person who is smaller than a 00 in 2011!
Very weird. But also in 1958, the smallest size was an 8.
0, 2, 4, 6 became a thing when vanity sizing became a thing. And women began to buy more because they felt smaller.
So the point of all this? To let you know that the size of your dress literally does not mean very much, because it’s definition has been changed soooo many times over the years. Don’t give something with such low credibility so much power over your confidence!
Now, I’m in a unique position to write this article because I am a consumer but I am also a designer. My goal is to make sure you feel your best, look your best, and are the MOST COMFORTABLE in your clothing so that you can run, jump, and single leg jack knife to your heart’s desire while feeling unstoppable!
I can tell you right now that I am not vanity sizing you at all compared to what’s out there. A 4 in Lululemon will fit the same as a 4 in POPFLEX. But, I do see some activewear brands out there that are increasing their measurements and decreasing the number on the label to sneakily increase sales. I’m not into that. I don’t need to mess with you because POPsters are so much more than a number and you know that too. You don’t need a label to dictate your self worth.
Even though I say that size doesn’t matter, I must clarify that FIT does matter – as in the way you fit your clothes. After reading a bunch of comments and emails from our beautiful customers, I know there is room for improvement in the fit and the potentially the size range of our clothing line!
Tall, short, big busted, small chested, bootylicious or not so much – I need to know your body type! I’m conducting a research study on the types of bodies in the Blogilates community so that I can make POPFLEX fit you better.
Please take just 30 seconds to anonymously fill out this survey (only 5 questions)!
Your feedback is always appreciated and will 100% directly influence the next collection. We’re not a big corporate company and I’m not partnered with a large corporation either – so there are no hoops and ladders to climb through to get things done. It’s literally you, me, and the small but mighty Blogifam 🙂
Thank you so much for your suggestions always! Don’t you ever forget that POPFLEX is designed for YOU! And we get to create the best activewear line ever, together.