The hardest part about designing Mommy & Me
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Products -
Apr 22, 2026
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No Comments
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By Cassey
Taking you behind the scenes of designing the new Blogilates for Target Mommy and Me Collection! The girls sizing goes from XS 4/5 up to XXL 16/18! Women’s is XS to 3X!
The toughest part? Ensuring we stayed true to the brand DNA for women’s (snatchability etc) while ensuring the girl’s designs made both mom and daughter happy!
Ok here we go!
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Special appearances and special thanks to:
My sister and lil Emi who is not 2 yet so the XS is obvi too big and we’re saving for future!
My cousin Carolyn and her 3 daughters: Emberly (3) wearing XS 4/5, Sedona (6) wearing S 6/8, and Willow (8) wearing L 10/12.
My friend Polina and her daughter Adelina (10) wearing M 8/10.
Our VP of Marketing Jen-Ai and her daughter Emry (6) wearing M 8/10.
Our Head of Product Dev Jennifer and her son Finn (9) wearing L 10/12 – the blue hoodie is perfect for boy moms!
You can shop this drop in Target stores or online!
Omg also I’ve been LOVING the pics and vids you guys have been posting with your minis. SO CUTE!! Eeeeeeee 💕
