My biggest swim launch ever 🧜‍♀️

I design things I love, for DOING the things I love. A little under a year ago, the ocean nearly took my life, but that didn’t make me stop loving it less. It only made me fall in love deeper, realizing its sheer power: equal parts beauty…and danger.

I took my first-ever rashguard with me on a dive against a sea wall that dropped to thousands of feet below into the deep blue abyss. (Don’t worry I hovered around 100 ft!) It performed perfectly…and yes…it has thumbholes AND POCKETS.

Vid shot by Sam (omg the 🐢!).

SHOP SWIM

Popflex SWIM ‘26 is here!

And it’s perf for a poolside piña 🍹or a full-on mermaid sesh in the ocean. This is my biggest swim drop EVER with options for every type of mermaid (or land creature who prefers to stay sea-adjacent) out there, so hope you can find something you love!

I’ll post more bts videos for each design soooon and make sure you’re watching our try-ons to see how everything fits!