blogilates booth 2013 2014

Hmm this collage is super blurry but I can’t seem to find the original pics!

The pic on top is me in front of my first ever booth at IDEA WORLD Fitness Convention in 2013. It was a little bitty 10×10 booth and that was my first mannequin ever. We sold all the inspirational shirts from blogilatesdesigns.com and used the oGorgeous/Blogilates step and repeat as our background!

The pic on the bottom is from our 2014 BODYPOP booth, and that was the first time I had ever debuted that line of clothing! It was such a special moment for me, looking back at where we were and where we had expanded to. It was a 20×10 booth with soft wooden flooring, sheer curtains, fairy lights, and even a changing room!

There was no 2015 booth. If you’ve seen my vlog on about “Secrets on Starting a Clothing Line“, then you’d know that I took a year and a half off from debuting any new activewear styles for BODYPOP because I was personally unhappy with the price and the quality – I knew I could do better. I took that time to source my own fabrics, my own threads, my own WRAP-certified factories, and do whatever I could to cut out the middle man and bring the price of the clothing down while bringing the quality of the products up.

So in January 2016, POPFLEX was born. I can honestly say that I am so proud of this collection and I stand behind it 110%. FOR REAL. The fabric is so soft, so durable, and my designs actually look how I sketched them on paper! Seeing you guys wear POPFLEX to work out, take selfies, stretch, buy groceries, climb mountains, or do whatever in…makes me feel like I did it right this time. For me, and for you.

popflex on popsters

Top left in clockwise order: @popgoddessemily, @luce_fitlife@mrs.yoga, and @estherjulee.

So this year, July 2016, we are back at IDEA with the first ever POPFLEX Pop Up Shop!!!!!! AHHHHHHHH!!!!!!! For the first time ever, you can come and see the clothing in person, feel how buttery the fabric is, and check what size you are! Everything will be discounted up to 40% (you’ll be getting the VIP discount), so you NEED to come!

PLUS…we spent a lot of time designing this year’s booth. I have a surprise there for you. I think you will really like it 🙂

To get into IDEA World, you need an expo hall pass. You can get there here. The special thing with that link is that you can use it to RSVP for my POP Pilates class & Showcase Party on sat July 16th at 12pm too!

The expo hall hours to shop are:

Thursday, July 14

12:20pm – 6:30pm

Friday, July 15


Saturday, July 16


Alrighty guys! I hope to see you there! It’s going to be a blast!


19 thoughts on “POPFLEX POP UP SHOP!”

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  1. Ryanne says:

    Will you still sell the clothes with the inspirational quotes? Don’t get me wrong, I love popflex, but I also loved the old clothing line (and yoga mats) with the typical Blogilates-quotes =)

  2. Corina Hill says:

    Congrats girl! You keep moving on up!! ??????????

  3. Tania says:

    Cassey, Cassey, Cassey! Tell me you will still make some workout clothing with inspiration quotes like “train insane”. POPFLEX is gorgeous with no doubts but I will miss the train insane hoodie!!!!

  4. Clare Goodman says:

    I really wish I could come, but I’m in the UK… You will knock their socks off Cassey, have a magical time and I can’t wait to see the photos/videos X

  5. I’m so in love with all your designs, honestly!

  6. K says:

    Can you please do a video on a 1-2 week workout plan that doesn’t involve a meal plan? I am 11 and I don’t want to put more stuff onto my mom’s already busy plate and the kitchen is not quite ready, we recently moved. It would mean SO much to me. I am very self-conscious and am a perfectionist, I do it so much I actually considered being upset at my body a hobby. Last time I checked I’m perfectly healthy for my age but I am very sad about my abs. Please help me.

    1. Mary says:

      Sweet beautiful girl, if you exercise and are healthy do not worry about your abs. Both my sisters did not have abs when they were 11 for several reasons: you are on your way to a woman’s body but not there yet children often have rounder tummies and this changes naturally over time, both sisters would “chub up” just before every single growth spurt because their bodies needed those healthy fat stores simply to grow! As soon as they got taller they would look very thin and willowy again. Both of said sister’s grew up to be tall, thin, gorgeous, willowy women. Just understand that healthy IS beautiful and it will look different on everyone, especially a girl as young as you. And honestly you do not need any diet plan at your age. It truelly and deeply makes me sad to picture you worrying needlessly about your body at this age. Just wait beautiful girl and you will see what the next few years bring in terms of changes to your body will be dramatic. I do all of Cassey’s calendars and admittedly do use it to lose my post baby weight and gain muscle but I have never, ever used the diet plan.

  7. Maria Savino says:

    I really wish I could go but I live in New York. Cassey please do more east cost events! <3

  8. Jessica Dickey says:

    I wish i could come… but i live in Canada

  9. Paige Pearson says:

    For the pop pilates class do we need to have a yoga mat? <3

  10. Joanne says:

    I so wish I could come and try out Popflex in real life. But I’m sure you’ll have a great turnout! Can’t wait for your next collection! ?

  11. stephanie says:

    I was there at the 2014 Idea show and stopped in to see BodyPop and congratulate you! You were beaming! I will never forget that energy and excitement even if it wasn’t yet the Popflex you wanted it to be that it is today.

    1. blogilates says:

      Awwww I hope to see you again!

  12. Tayla Futcher says:

    Please please please be sure to post a picture of the booth for those who cannot make the expo! I would still love to share in the marveling over how the booth was designed for us! ♥

    1. blogilates says:

      Ok I will for sure!!!

    2. Madeline Caples says:

      Yes, that would be so great! I wonder if it would even be possible to give a little video tour for youtube or instagram?

  13. I’m so excited for IDEA World! I’ll definitely make a stop at the pop-up shop.

    1. blogilates says: