Life lately has been…. INTENSE
Let me summarize this life update as a founder/ceo of a fashion brand prepping for its best swim launch ever in one word: INTENSE.
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Within the span of just a few days we had our longest photoshoot ever (so many looks we had to begin at 6am 💀), I met Jackelyn to scout out a potential location for this year’s team retreat and almost fell and died in a waterfall, and I visited our brand new Popflex design studio.
We wrapped up a crazy few days with a Girl Dinner in Atlanta. This is a really special invite-only event we do for our top customers. These are so fun because it’s an opportunity to get to know you while we eat good food! Sometimes I share secrets too 👀.
It was a crazy few days and my body is tired, but my heart is fulfilled. ❤️
Omg and we made a music video because WHY NOT and it seemed like the most appropriate way to introduce Swim 2026.
Enjoy!
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I LOVE the new swim collection Cassey! You are just cranking out incredible drops, from the Mommy + Me collection to the new swim collection….please don’t burn yourself out!!!!