Get ready with me to speak at SXSW!

My makeup routine is really not that sophisticated (contouring scares me I dunno why) but wanted to show you what I do because maybe you can teach me a few things!


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A post shared by Cassey Ho (@blogilates)

Here I am getting ready in the hotel room for my first time speaking at SXSW in Austin! I love doing panels, especially about business, entrepreneurship, and my journey as a creator (it’s been since 2009, can you believe!?) so these are always fun. I love a deep, focused conversation with people who know what they’re talking about.


speaking on sxsw panel at inc house


My jumpsuit is from Free People and my makeup is honestly from all over the place.

Make-Up I Buy on Repeat

I don’t really have any loyalty towards any makeup brand but here are a few standouts that have been bought on repeat:

✍️ Stila Stay All Day Waterproof Liquid Eyeliner – Super solid. Makes my wings perf every time.

$24 at Stila

👁️ Thrive Causemetics Liquid Lash Extensions Mascara – The tubes build on each other and make my nothing lashes so long! I love it!

Cassey Ho's favorite mascara

$25 at Thrive Causemetics

☁️ NYX High Definition Finishing Powder – makes your face matte instantly!

$11 at NYX

🤎 Maybelline Dream Pure BB® Cream – so creamy, and just the right amount of coverage!

$9 at Maybelline

K that’s it. Any questions!?

Thanks, Kajabi and Inc Magazine for having me at SXSW! Thank you to Sam for making sure I get to everything on time.

Thank you to the local Austin BlogiFam who came out to see me speak and then spent the whole next day shooting ridiculous content with me! I can’t wait for you guys to see it!!

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  1. Gemma says:

    Hey Cassey! You look like a goddess! ✨ From one girl to the other I think ur outfit was a EFFORTLESS SLAYYY. 🤭 But… why did your mom cut your eyelashes off?? Just curious 🥰