September 20, 2021
I am SOOOO happy I can finally share the details about this with you because OMG it has been killing me to keep it from you! You ready??
It’s crazy how this launch feels just as surreal as the first one did back in December. Like what?! Things that I designed not only landed on shelves in my favorite store EVER… but then they SOLD OUT and then… I got to do it again! I’m dreaming, right?!
A dream really is the best way I can describe it. This entire journey has been so life changing and eye opening.
Every single insecurity I have about my design, what I’m capable of, and even my culture have all been brought into focus. I’ve been forced to face them head on.
Through the entire process of bringing these products to life, I’ve struggled with the designs actually being MINE. And what I mean by that is, I was scared to give myself credit. Scared to put my picture front and center on my products, because what if seeing an Asian woman would turn people off?
Coming from a family of immigrants and a minority, I was conditioned to kind of… blend in. To hide my culture. I didn’t realize the effect that had on me until this huge opportunity came to me. And it became clear so quickly that I needed to deal with it. So the first launch came, and when I tell you I was terrified… OMG. I was so scared. Those insecurities consumed me.
But then, you sold out the first release.
YOU SOLD IT OUT.
And because of you, we are BACK! We are restocked in some of your original faves and also several new goodies!!! It is sooo exciting and I just am so grateful for your support. I hope that you can feel my love in each one of these designs and that it supports you on your best fitness journey, ever. That’s all I ever want!
Okay, are you ready?!!! You can find this Blogilates collection NOW at Target stores nationwide!!! Keep scrolling to see the new products we have for you!! And of course, if you see it in your local Target can you PLEASEEEEEE take a pic and tag me on Instagram?!!!! I can’t wait to see what it looks like where you live!!!!
You loved the gold weights in the first launch as much as I do! And LOOK!!! Now it’s back!! And with a 10lb friend in MUSTARD! I meannnnn this color palette is LIFE right now! I was super intentional with these colors and I hope you feel elegant, empowered, and happy when you’re using these weights!
Blogilates Weight Rack
HAVE YOU EVER SEEN ANYTHING LIKE IT?!!!!! A GOLD WEIGHT RACK?!!! AHHHH! When I was designing the Blogilates x Target collection, I wanted it to be a vibe. I wanted to give fitness equipment a makeover. So here we are and I am HERE FOR IT! If you have those dreamy Blogilates weights, now you have the perfect matching gold weight rack!
Blogilates 2-Pack Booty Bands
Blogilates Ponytail Cap
If you haven’t tried the High Ponytail Caps from POPFLEX, this is a MUST. It’s a slightly altered design for the Target line, but still gets that high ponytail up in a cap. It is hands down one of my fave things EVER!!
Blogilates 3-Piece Resistance Bands
Resistance bands are another one of my favorite pieces of equipment because it’s easy to use, lightweight, and packable for any trip! And now, you can get them in a 3-piece version! Again, peep that color scheme….
Blogilates Vegan Suede Yoga Mat
A mat that gets grippier as you get sweatier. Yes, it does exist! This is lightweight, cushioned, and cute…. and I loveeeee the subtle colors here so much! I literally don’t use any other yoga mat in the world except this kind (originally seen on POPFLEX!) and I know you’re going to love it, too.
Blogilates Starter Fit Kit
We’re bringing back the starter kit in an updated look because I love being able to give you the tools you need if you’re just starting out. This comes with a mat, massage balls, yoga strap, and booty bands! It’s perfect if you want a taste of everything! Not sure how to use any of the things in here?! No worries – I have sooo many videos to help you with that!!!
Blogilates Stainless Steel Water Bottle (62 oz)
I’m sure you’ve heard me say this over and over and over again, but I LOVE MY WATERRR! Being able to carry so much around with me helps keep me hydrated no matter where I go. This one is double-vacuum insulated so it’ll keep your water cold! If you don’t have a giant water bottle already, what are you waiting for?!!!!
Blogilates Water Gallon Jug
OKAY now if you wanna take your hydration to the NEXT LEVEL then this GALLON JUG is for you!!!! YES!!! 1 ENTIRE GALLON!! This one is also filled with time markers so that you can keep track of your daily intake. The straw also makes it super easy to drink, too.
Blogilates 12 Week Fit Journal
I love being able to keep track of my habits, workouts, and food, which inspired the design of this 12 week Fit Journal! This is perfect if you need help guiding what to track, too. There’s nothing quite like journaling your way to your goals! And AHHH do you peep that super cute pen?!! I loveeeeee that dainty little crescent moon so much!
Ahhhh and that’s it!!!! You can find everything right now in Target stores NATIONWIDE or online! I just want to say again, thank you. Because of your support, this is possible. That makes me so incredibly happy.
But what makes me happier is that I’ve been able to design and create products that you are using on your fitness journey. That is SO cool. I am beyond honored to be part of your life and I can’t wait to see and hear more about your experiences!!!
If you get a chance to head into Target, can you take a pic and share with me on Instagram @blogilates?! I can’t wait to see what YOU see and also… which goodies you love most!!! Which one is your fave?!!