WE DID IT GUYS

I didn’t know how to tell you this… so here it is.

Blogilates apparel is back in Target!

The first time Blogilates launched apparel in Target, I had 6 weeks to prove myself. If my designs didn’t sell, that was it. At first, I was so overwhelmed with joy that my childhood dream (that no one thought I could achieve) was coming true. My designs were in Target nationwide!

But that feeling soon faded.

Reality set in and I suddenly became overwhelmed with doubt. What if you hated it? What if it flopped? This was a test to prove that my brand could sell. It felt like the alternative was total failure and shame. A little dramatic maybe, but you know what I mean.

That day, I sat and scrolled and my entire FYP was you guys trying on Blogilates! I held my breath as I watched each one because reviews give me such anxiety. But then…

I think you liked it!

You started sending me photos from your local stores of EMPTY RACKS!

Because of you, Blogilates is back in Target

I want to be transparent and say that this announcement should be a celebratory moment but I’ve been really hesitant to share this news with you. Many of you have been asking if Blogilates was ever coming back to Target – some asking because they wanted to know if they could buy more… and others because they thought I was being kicked out.

The good news is that the latter obviously didn’t happen, but that is THANKS TO YOU. Your support during my first drop was the PROVING I needed to do in that first 6-week test. YOU are the reason why this minority-owned, woman-owned brand gets to have another shot.

This time around, you’ll find some returning designs, plus some new styles and colors that I hope you love as much as I do. 🖤

SHOP BLOGILATES AT TARGET

Shop online and in select stores!

My last launch was in the front of the store. This time, you can find it in the activewear section! Also, it’s only in select stores this time. Check the app and type in your zip code to see if it’s in-store for you! If not, no worries! You can shop everything online.