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Friday
May 03, 2024

Day 26: 100 Rollovers! | #100AbChallenge w/ Brett Hoebel

Day 26: 100 Rollovers! | #100AbChallenge w/ Brett Hoebel

Sweat Time: 12 mins

Equipment Needed: Yoga Mat

Workout Type: Pop Pilates

Body Focus: Abs

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Founder/CEO, Head Designer and Inventor.
My brands: @popflex_active, and Blogilates exclusively at Target 🎯

Dupe culture = counterfeit culture. There, I said

Dupe culture = counterfeit culture. There, I said it. No one wants to hear it but it’s true, and it’s getting absolutely out of control.

I’m sharing with you what is happening to me right now because I am terrified of the future of dupe culture, especially with its popularity being propelled by the use of AI.

My Pirouette Skort was first stolen by SHEIN, twice, and then duped numerous times all over Amazon. I eventually was awarded a design patent for my skort in hopes of having some protection. Well, it’s only gotten astronomically worse after Taylor Swift wore it a couple weeks ago. Grateful forever 🤍, however, the extra exposure opened the floodgates for the counterfeiters to hijack the opportunity. There are dupers coming out from every corner of the internet and I am getting so exhausted trying to whack-a-mole each one. It’s a lawless place in the world of fashion and no one’s paying attention to these crimes except for me and my small team, who are often notified by you guys in the DMs. Thank you for watching out for me as this becomes a bigger and bigger problem.

If you are wondering how you can help, USE THE REPORT BUTTON 🚨 if you see a dupe. These are counterfeits, which are illegal, so you can mark as fraudulent. Your use of the report button is just as strong as mine. Any power we may be able to have is going to be our strength in numbers. So please, if you see something weird, report it, and tell others in our community to report it too.

Thank you and love you.

🖤Cassey

#ai #fashiondesigner #dupes #entrepreneur

Tell me: what is the ONE WORD that comes to mind w

Layering but make it 2024. Did you see the video

Layering but make it 2024.

Did you see the video of the Gen Z-er saying she “discovered” tank layering or something to that effect? I was like omg are we already here!? IT IS TOO SOON. TOOOO SOOOOONNNNNN!!!

Anyway, the layering I’ll be doing this year is gonna look a lot diff than what we did in the 00s! This time around we’re going for a sleek, elegant, versatile and for funzies…✨REVERSIBLE✨vibe.

I am wearing the @popflex_active mesh bow back long sleeve in sz small, my normal size. Its avail rn in XXS-3X and comes in a bunch of colors!

💜Cassey

#fashiondesigner #layeringclothing #layeringstyle

The past few days have been a dream ☁️ I canno

The past few days have been a dream ☁️ I cannot even begin to explain how magical all of this has felt…and I am not talking about the sales or the press mentions, but the genuine FEELING of community and support.

I remember when my Pirouette Skort design first got stolen by SHEIN and I wrote about it, there was so much negative chatter. People saying that I need to shut up, that there was nothing special about my design and that they could draw it in their sleep.

About a year later, I get issued my first patent ever…ON MY BIRTHDAY of all days (Jan 16) and I release a video with Karma (Taylor’s version not Jojo’s lol) as the backdrop of the vid. I end the vid by stabbing a blank space cake with SHEIN written on top. If you want to see it, @popflex_active just posted it recently!

To have @taylorswift’s support and your support throughout all of the duping means the world to me. Karma is karma-ing and it feels really good.

Anyway, today I just received one of the most thoughtful gifts ever from @thehustlingmama and @brendas_sweet_treats and I cannot tell you the range of emotions I experienced as I unwrapped each cookie. From being mesmerized at how beautiful they were to crying when I read the “lilac short skirt” lyric to then laughing/dying at the one of me in the hair bowl bc of how unattractive that pic was, but like also eew 100% accurate 💀 I am full of chaotic joy.

💜 Cassey

#taylorswift #ttpd #fashiondesigner

CANT MOVE CANT THINK ABSOLUTELY DEAD 😭😭😭😭😭😭😭😭😭 MY IDOL MY INSPIRATION @taylorswift YOU MADE MY WILDEST DREAM COME TRUE TONIGHT AND I WILL NEVER EVER EVER FORGET APRIL 19, 2024.

Thank you Taylor for supporting an independent designer. I’ve watched you battle those who have taken advantage of you and your work over the years and the way you fight with grace and masterful creativity gives me so much strength to keep designing. Your perseverance and constant evolution is what I love most about you. You’ve showed me that no matter how many people (and corporations) try to take from me, they can’t ever have my brain or my heart.

The @popflex_active digital lavender Pirouette Skort Taylor is wearing in her Fortnight video sold out tonight already, but don’t worry, you can pre-order! I’m trying to make more as fast as I can! (Other colors are available though!) Thank you @taylorswiftstyled for sharing - I DIED WHEN I SAW YOUR POST.

Ok need to go to bed but still dying soooo ummmmmm gonna be up for a while

🤍Cassey

#taylorswift #thetorturedpoetsdepartment #fashiondesigner #taylorswiftstyle

Runners, is this a design that would actually help

Runners, is this a design that would actually help you run faster? Or are we tackling a whole nother issue here? 👀

I have read several articles since that original IG post, and Nike has said they have many more styles for the athletes to choose from. However no official statement on whether the design team working on that women’s kit consisted of any women.

I do wonder what I would do…

❤️Cassey

#fashiondesigner #teamusa #olympics #nike