The wait for Swim is finally over!!
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Cassey's Blog -
Jun 21, 2025
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By Cassey
So, where did we leave off on this year’s POPFLEX swim drama? Right right, the part where my photo samples went MISSING in Memphis and I had to cancel our photoshoot.
Models were been booked, flights purchased, photographers hired. So many meticulously planned details and moving parts just… poof! Cancelled because of one package. But the worst part was that the location we reserved would not give us a credit for the space and I had to pay thousands in fees.
That’s when I filmed a video to fill you in on everything holding back this year’s swim launch. For weeks after that, the package was just stuck. I thought it was gone forever until one day… it showed up! Except…
There was another problem
Like HOWWWW was this happening after we already dealt with incorrect elastic on another swim bottom aka Sausagegate? WHY?!
This was the point when Sam and I wondered if we should just give up on swim this year. I was EXHAUSTED. But that would mean 1.5 years of development would go to waste. The design team had already poured everything into this collection. I couldn’t just let that go.
I asked you for time
And your support was everything.
Your willingness to wait was the final push I needed to work out the details and get it right. Over the past month, I nearly lost my mind catching issues and redoing pieces until the fit was perfect.
Which brings us to today, and I finally have some ✨good news✨.
POPFLEX Swim is HERE!
This year we have 15 silhouettes to choose from and I truly believe there is something for everyone.
The swim “skanty” is alive!
We brought back some faves like the Crisscross Hourglass Cheeky Bottoms and the Swim Romper, but I’m most excited for the unique styles this year. We added the most stunning drapey Tankini, a Swim Dress, AND swim skort that I’m calling a Skanty because it has built-in bottoms. I’m wearing it with the Beach Day Bandeau which has an adjustable corset back (obsessed) and removable halter (OBSESSED)!
Every single piece is giving mermaid goddess.
Okay head over to POPFLEX now so you can explore all of Swim!
Annnnd now can this season of POPFLEX Swim drama be over now? Finale, no cliff hangers THANKS. I hope you love bc if not I am questioning my entire existence 🫠
