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I feel like a failure. The end of my 90 day journey.

  • 90 day Journey
  • Apr 19, 2022
  • 314
  • By Cassey

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    blogilates

    Founder/CEO, Head Designer and Inventor.
    My brands: @popflex_active, and Blogilates exclusively at Target 🎯

    This is why it took 3 years to develop the perfect This is why it took 3 years to develop the perfect jean (and sooooo long to edit this video 😅)

@popflex_active denim comes in 4 silhouettes:

1. Wide Leg
2. Straight Leg
3. Bell Bottom
4. Bootcut Flare

I’m 5’5” wearing the small. With flats I wear the 32” inseam but with tall heels, I wear the 34” inseam. 

I hope you love! Let me know what q’s you have!

❤️Cassey
    And the fact that I was walking the streets of San And the fact that I was walking the streets of San Francisco (birthplace of jeans) to my fashion illustration class, my wired headphones in, listening to Jordin Sparks “one step at a time” on repeat, so lost and confused, hoping for a big break one day…who knew that 16 years later @wwd would deem me and my brand worthy enough to feature for the launch of our first ever denim collection. I can’t tell you how incredibly validating and legitimizing this recognition feels as a fashion designer, especially in an industry that is known for being so cut throat and EXclusive. 

Thank you everyone for your support in this new category. I was sooooo nervous and anxious, but seeing your orders avalanche in made me realize how much you believe in me and @popflex_active. That means the world.

❤️Cassey
    A new frontier: Popflex Denim. What started as to A new frontier: Popflex Denim.

What started as tough workwear for miners and cowboys has now turned into a universally loved closet essential. 

However, there was always one thing I didn’t love about my jeans: they were never comfortable enough. In fact, that line in my poem “my body broke the rules” is about how I wasn’t ever able to fit into jeans until I was 12. I grew up chubby, and not only did the girls in the locker room make sure I knew that, so did every jean in every department store.

So, 3 years ago, I asked myself: how do I bring the mobility and flexibility of activewear into denim? I felt like it was my duty to make jeans as comfortable as leggings.

Today I am so proud to introduce you to @popflex_active Denim - jeans so stretchy you could do the splits in them! With (real) deep pockets, a heart shaped seam to lift your backside, a subtle V waistline to hourglass your silhouette, and the perfect construction to create a leg lengthening effect, these will finally be the pair of jeans you won’t want to take off. 

❤️ Cassey
    The history of jeans 👖 The next evolution of d The history of jeans 👖

The next evolution of denim drops 11.13.25 on @popflex_active
    The silhouettes. @popflex_active denim drops 11.1 The silhouettes.

@popflex_active denim drops 11.13.25
    I think you know what this is… 11.13.25 @popfle I think you know what this is…

11.13.25 @popflex_active 

PS: thank you Peach from @healingwithhorsesranch for being in my video! 🐴 Also, I’m so touched by the purpose of this ranch…they are a non profit that provides equine assisted therapy to at risk youth, veterans, and people with disabilities and I got to see it all in person last week. Animals are so incredibly in tune with emotions so it’s no wonder how calming it can be to be around one as you heal. If you’re in Austin, they’re always looking for volunteers, and if not, they’ve also got simple ways to help out like by buying one thing from their Amazon wishlist for the horses!

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    • Explore
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      • Blog
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      • My 90 Day Journey ®
    • Cassey’s Blog
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