November 14, 2013
photo courtesy of yahoo.com
I just found out that in Moscow you can either pay money to buy a ticket onto the subway…or you can squat it out!!!
How cool is that? This is a part of the spirit-rallying initiative that officials from the Sochi, Russia 2013 Winter Olympics have concocted. Amazing. 30 squats = 1 free ticket if done under 2 minutes. GENIUS!!!! Finally, a PR campaign that actually is useful and good for you!
How awesome would it be if they made doing 10 duck squats the equivalent of 1 ticket. Or wait, even better, how about you get a free ride card for the whole Winter Olympics if you finish Call Me Maybe Squats?
I love to see advertising put to good use. Companies spend so much money every month on marketing their brand to you so that you begin to fall in love with their products. Big billboards with a sexy fashion model looking off into the distance a la Bebe. Full magazine spreads of women flipping their shiny hair to advertise Pantene Pro-V. Buses plastered with a huge Pepsi Can and Beyonce wearing a blonde wig, cuz well it’s Beyonce and you can do that.
Yea the advertisers have definitely planted these images in my head and they have succeeded at having me share their brand with you on this blog! But you know what? I’d like to see a company actually create some VALUE to the customer in their advertising. Not just advertising to make you buy. Not just advertising to brand images in your head. How about the ad itself that allows you to experience the personality and mission of the company while also benefiting you right then and there?
That’s why I love this subway squat ticket challenge so much! They’re getting their citizens excited for the Winter Olympics by:
1. Making them play a game (interactive) – it’s a bonus that it’s a PHYSICALLY ACTIVE task!
2. Rewarding them with a free subway fare (satisfying)
3. Allowing them to do it over and over again! (repeat business) – forces active-living to be a part of a healthy lifestyle!
Obviously the campaign has gone pretty viral all over the internet. I am super impressed with this. The 2013 Winter Olympic Organization (or their marketing team) deserves some type of an award. It’s so so so wonderful.
What do you guys think? If there was a squat machine at your local BART, Metro or Subway, would you squat it out to save $? Oh why am I even asking this!!! I know you would. But how many people do you think would rather pay? This would actually be a pretty interesting experiment if we put one of these machines at the train in LA. I wonder what the percentage of ticket buyers to squat challengers there would be!
Let me know below what city you’re from and if you think your fellow commuters would be up for something like this!
Hope you’re having a great week!
PS – I just want to take a moment to let you know why I wasn’t able to upload new videos this week. I did shoot a new workout video for you but didn’t get to finish it til much later because I was working on the Fit Journal video (which took so long to edit….still not sure why but I am glad you enjoyed it!) Then I was going to film something for Thursday…but I felt so exhausted that I just couldn’t do it and canceled my shoot. So yeah. Not trying to make excuses but I know you guys deserve an explanation! Just know that I am here for you whenever you need me! Exciting stuff ahead. Stay tuned 🙂