Science of the hoodie 🧪

Why do I look so much better in the Cloud Hoodie than some random oversized hoodie?

✨Science✨

Here’s the science behind the fashion.

SHOP CLOUD HOODIES

1. The shoulder seam

The basic grey hoodie has a higher placement on the shoulder seam, which makes my shoulders look more narrow and makes me look uptight. The Cloud Hoodie has a drop shoulder seam, which makes my shoulders appear wider. This contributes to the hourglass look, which makes your waist look smaller and more defined.

2. The shape

The grey hoodie is more boxy and does nothing for my shape. It’s just blah. The Cloud Hoodie has an inverted triangle shape (remember the wider shoulder line?) which again, helps with that hourglass illusion.

3. The sleeves

The narrow sleeves on the grey hoodie do nothing for my body. Plus omg they can be so umcomfy. The voluminous sleeves on the Cloud Hoodie do two things. First, that volume on top adds to the hourglass look. The volume up top also just balances out the width of your hips so you have shape instead of looking like a box.

4. The hood

Omg why do so many hoodies make our heads look like EGGS?! It is just not it. We want a wide, enchanted hood that lets your hair peek through.

5. The fabric

Isn’t the main point of a hoodie to feel cozy? So many standard hoodies, like the grey one, have thin, not even super soft lining. The Cloud Hoodie has plush, super soft Cloud Fabric. You can literally see the difference, so you can imagine how different they feel.

SHOP CLOUD HOODIES

Of course all of our bodies are very different and we’re all looking for different things when it comes to the look and fit of our hoodie. But the hourglass shape is always something I look for, and something you may consider if you’re on the hunt for a new hoodie this fall!