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Monday
August 24, 2026

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blogilates

Founder/CEO + Head Designer @popflex_active
I’d like to believe that these things happen in or I’d like to believe that these things happen in order to redirect me. This made me think deeply about defines the @popflex_active brand and who our customer really is. Unfortunately I’ve always been and still am very critical of myself. A simple question was asked that triggered a sadness deep within me and I couldn’t hold back my tears. I hate that I cried but I think I hate more that I felt ashamed of it afterwards. I don’t like being told what I can or can’t do. But the truth is, the limit has to exist in order for this business to exist. Just reaching a “sweet spot” where we’re not small enough that no one cares and not big enough that everyone’s scared. Ugh. I can’t even begin to explain how low I felt after this. All I wanted was to genuinely connect with people who understood what I was going through. Growing a business can feel really lonely and depleting already but as a super empath, sometimes the feeling is unbearable. I wanted community. Friends even. When I got the rejection email, it felt like someone was breaking up with me without giving a reason why. Was I not good enough? Did I do something wrong? Please someone tell me something. But no, they wouldn’t tell me anything. It made me feel like I wasn’t worthy of being in their presence, like it was high school all over again and they saw me as some wannabe trying to join their popular group. I hate that a part of me is still very damaged over this. But I’ll get over it. It’s just gonna take time. Let’s be real. Wasting food is the biggest flop of all.
Who here remembers tank over tank over tank 🫣 The Who here remembers tank over tank over tank 🫣 The fashion pendulum is constantly swinging and in 2026 the tank top is finally back back! I’m wearing the @popflex_active twisty top and the best part is the built in bra.
Soooooo are we gauchoing? Soooooo are we gauchoing?
K fine. You want higher? I’ll give you high. I a K fine. You want higher? I’ll give you high. I added a mockneck halter on top of our go with the flow silhouette which is one of our most flattering patterns bc it gives a light snatch while hourglassing so good. The @popflex_active go with the flow mockneck jumpsuit comes in extra petite to extra tall and xxs to 3x. Hope you looooove!
As a certified romper girl, I said it and I’m not As a certified romper girl, I said it and I’m not taking it back. I’m wearing the @popflex_active sunshine set ☀️
Hot take 🔥2 pc sets = the new romper. I said it! Hot take 🔥2 pc sets = the new romper. I said it! And I ain’t taking it back! This is the @popflex_active ☀️Sunshine Set ☀️and it was the perfect vacation outfit for my minimoon this summer. Easy, elevated, breathable. And most importantly, I suppose, it answers the question certain people keep asking so you’re welcome. Size one up for comfort as the 100% cotton is not pre-shrunk so I’m warning you now! I hope you’re happy with the features I included in this design, and as you know I’m always listening to feedback. But please remember not every design can be everything to everyone. If it is, well, it’s not. I can no longer strive to make everyone happy because in the end, I find myself unhappy. Design is art and art is personal and I create because I love to not because I’m forced to. Anyway, just know that if this one isn’t for you, something else might be. So please treat every design as a unique individual not a full judgement of the entire brand I’ve been so careful to build with so much intention. Maybe too much carefulness…because every review that judges my intention hurts. It’s like going to a vegan restaurant and leaving a bad review saying there were no real hamburgers. Like 🥲 Ok didn’t mean to write all that but wanted to say what I needed to say. I said don’t come at me in the vid but I know people are going to anyway so, hello. 👋 ❤️Cassey

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  • Explore
    Arrow Icon
    • Blog
    • Videos
    • Challenges
    • Blogicomics
  • Food
    Arrow Icon
    • Recipes
    • From Our RD
    • High Protein Recipes
  • Feelings
    Arrow Icon
    • Body Image
  • Health + Fitness
    Arrow Icon
    • Workouts
    • Challenges
    • Printables + Calendars
    • Transformations
  • Journeys
    Arrow Icon
    • My 90 Day Journey ®
  • Cassey’s Blog
  • Shop
    Arrow Icon
    • Popflex Active
    • Target