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Dec 7. #DarkBloom.

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Hey guys,

It is Sunday afternoon and I have not worked out at all this weekend. Don’t worry, it’s not a lack of motivation, rather…IT’S SHEER PHYSICAL EXHAUSTION!!! Guys, my arms are done. I’m tired. I’m exhausted. I’m nearly immobile. Ponytails hurt too much.

But I’m so excited.

Friday was the big day – It was the POPFLEX Winter Collection shoot and I had so many crazy poses planned. It was a day full of hiking, yoga posing, Pilates posing, inversions on a cliff, planks on boulders, and splits on trees. My body aches so much. Plus, it was so cold all day in the mountains which did not help my muscles. My body was SHIVERING the entire time. Oh yeah and it was so windy that rocks started falling from the mountains! REALLY SCARY!!!! I thought a rock was gonna take me out and we’d be done! Then when we got in the car after sunset, I wore my huge puff jacket, put the heat up to 81 degrees F, clicked on the butt warmer to the highest level and I was STILL freezing to my bones for the 1.5 hr ride home.

But guys… IT WAS WORTH IT.

Yesterday was everything I had practiced for and the photos turned out even better than I wanted. I cannot wait for you to see them. And guess what? You will get to see them…this Wednesday Dec 7th, 2016. ?

It’s the official launch date of “Dark Bloom”.

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Prepare yourselves for some of the most beautiful activewear you’ve ever seen in jewel tones of deep purple, cabernet, and night. This one’s going to be a ride into the enchanted forest…

Comment below what you’re hoping to see!

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The Conversation (29)

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  • Grace says:

    I love the idea of capris/shorter leggings and deeper pockets! I just wish they were combined – I totally want to spring on the Adventure Zips but I’m afraid the zipper would make them nearly impossible to wear as a shorter girl.

  • Chi Yan says:

    Purple is my fav colour!!! I can’t wait for this collection (:

  • The Girl with the Green Apple says:

    AHHHHHHH! This looks amazing! I thought nothing on earth could be more gorgeous than the Mermaid collection but I suspect you’re going to prove me wrong, Cassey! <3

  • Rachel Anna says:

    Can’t wait!

  • Amy Hoang says:

    the colors are amazing! perfect pop of color for the winter season! I’m getting them all!

  • Kelly Vetter'West says:

    I can’t wait to see what’s in store!

  • stephie rogers says:

    Beautiful imagery! Can’t wait to see the new designs.
    Stephie http://www.dearonlinediary.com

  • Paula Riha Rohach says:

    Perfect colors!! Love the Nike shoes, where to get? Tank tops and Capri leggings would be great!

  • Kyoko says:

    I am SOOO excited!! It looks beautiful!

  • lisa lazaro says:

    I’m so excited! If colors are any indication, this may be my favorite collection

  • Taryn says:

    I love those types of colors!

  • Jenn White says:

    Full cover leggings for those days when I’m not up to shaving. A new yoga mat in that beautiful color scheme. I love the suggestion someone else had about a blanket!

  • Samantha Lee says:

    I can’t wait to see! I’m sure with those mountains in the backdrop the photos are going to be GORGEOUS.
    http://www.wonderlandsam.com

  • moni says:

    i have literally fallen in love with the colors you’ve chosen, my fav is the deep purple

  • Grace says:

    Hi from a POPFLEX fan! I would love to see leggings in short sizes (love the pockets on the leggings so far!) and a sports bra like the Set the Bar with a wider band – I love the style, but I’m not a big person and even the biggest size feels constricting to me. Can’t wait to see the new collection.

  • I LOVE THIS NEW COLLECTION! Winter is the perfect month to whip out purple and magenta. Oh gosh this is perfect.

  • I can’t wait to see your new collection- those colors sound beautiful. You should design a Popsters blanket :) Stay warm! xx, Marie

  • Mary Ellen says:

    Gorgeous color!

  • Eszter Nyári says:

    Hi popsters, what time is wed 7th 12 PM PST in CET? :) I want to be sure that I don’t miss the premiere :P

  • jenmpowell says:

    OMG that color though!

  • Alyssa says:

    Capris?! Or awesome detailed leggings. I’m already loving those colors ?

  • Loumar says:

    Wow, you look pretty Cassey!!!

  • Tankesultan says:

    I don´t even know, I´m just excited!

  • Oooooh can’t wait for Wednesday. So bummed I am too broke to snag anything this time. Can’t wait to see all my gorgeous popsisters rocking the new designs though!

  • Tilly Gorce says:

    OMG purple is my fave!!! wo looking forward to this ahhhh <3

  • A'Drian says:

    Sounds like this collection will be beautiful just like the others. I love purple, can’t wait to see this collection! ??

  • Sara says:

    Leggings!!!! ???? so excited for leggings! I am not even sure what tI expect but I know, I JUST KNOW it’s going to be amazing!!!! I can’t wait!! I have been waiting for this and THOSE RED, CABERNET tones…..I can tell that December 7th is going to be the best day of the year!

  • Connie Tran says:

    Long sleeve tops and maybe some jackets for this cold weather??? I love this color scheme!

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