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Saturday
April 20, 2024

Hand Modeling!

Hand Modeling!

I did a photoshoot about a year ago with photographer Rory Earnshaw in San Francisco. A few headshots, yoga bag stuff, and then some hand modeling for fun!

It’s funny and totally unexpected, but some of those hand shots actually made it onto the front page of Yahoo and then just yesterday, a full page spread in American Fitness Magazine!!! (See above)

Gotta take care of those hands apparently. That’s why I ALWAYS wear gloves when I weight lift!

Pretty cool, just wanted to share with you all.

I now need a manicure.

<3 Cassey

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Founder/CEO, Head Designer and Inventor.
My brands: @popflex_active, and Blogilates exclusively at Target 🎯

CANT MOVE CANT THINK ABSOLUTELY DEAD 😭😭😭😭😭😭😭😭😭 MY IDOL MY INSPIRATION @taylorswift YOU MADE MY WILDEST DREAM COME TRUE TONIGHT AND I WILL NEVER EVER EVER FORGET APRIL 19, 2024.

Thank you Taylor for supporting an independent designer. I’ve watched you battle those who have taken advantage of you and your work over the years and the way you fight with grace and masterful creativity gives me so much strength to keep designing. Your perseverance and constant evolution is what I love most about you. You’ve showed me that no matter how many people (and corporations) try to take from me, they can’t ever have my brain or my heart.

The @popflex_active digital lavender Pirouette Skort Taylor is wearing in her Fortnight video sold out tonight already, but don’t worry, you can pre-order! I’m trying to make more as fast as I can! (Other colors are available though!) Thank you @taylorswiftstyled for sharing - I DIED WHEN I SAW YOUR POST.

Ok need to go to bed but still dying soooo ummmmmm gonna be up for a while

🤍Cassey

#taylorswift #thetorturedpoetsdepartment #fashiondesigner #taylorswiftstyle

Runners, is this a design that would actually help

Runners, is this a design that would actually help you run faster? Or are we tackling a whole nother issue here? 👀

I have read several articles since that original IG post, and Nike has said they have many more styles for the athletes to choose from. However no official statement on whether the design team working on that women’s kit consisted of any women.

I do wonder what I would do…

❤️Cassey

#fashiondesigner #teamusa #olympics #nike

My first version of the Deep V Tee was released ov

My first version of the Deep V Tee was released over 66 weeks ago. I designed it for those of us who still wanted to show off our cute sports bras while working out but didn’t feel comfortable enough to show off our midriff too. This may not be a relatable problem for some of you, but for those of you who get it…I get it too, and I feel you. Let‘s just say that over a decade of intense body shaming online attacking all of your deepest insecurities can really do some serious damage to your confidence and I’m still healing from it.

Not saying we need to hide our bodies, ever. In fact, I want you to show off all you’ve got!! Just saying that if you don’t “get” the idea behind this shirt, it’s ok and it’s not for you. I’m always trying to design different things for different needs.

Anyway…

When I first released this top, you guys told me you loved it but that I needed to make it reversible…so I did. Brilliant idea guys. This new @popflex_active ✨Reversible Deep V Tee✨ is a direct result of your genius.

I also changed the fabric to be super lightweight and flowy so that you can even wear it going out. Now it’s even more versatile.

Thank you for always providing feedback and thank you for being kind in your delivery. Love when we can be collaborative.

❤️Cassey

Ps: this is avail now on @popflex_active in XXS to 3X! I’m 5’5” wearing S.

#fashiondesigner #tshirt #teeshirt #tshirtstyle #baggytshirt

wish me luck 😬

So ready for a vacay and this is the skort I’ll

So ready for a vacay and this is the skort I’ll be wearing on the plane, exploring the city, hiking, riding ATV’s, and whale watching, while eating everything my heart desires! Oh and you bet I can even dress it up for a night out (comes in black).

I’m serious when I tell you that it is my most comfortable @popflex_active skort ever: the 🌎That’s a Wrap Skort🌏.

Plus with the asymmetrical cut and A-line silhouette, it’s giving sophistication…it’s giving FASHION.

Oh and I strategically placed a secret pocket in there so pick pocketers can’t getcha!!

Less than 2 months til Sam and I’s vacation and I CANNOT WAITTTTT! Bringing all the skort colors with me!!

🩵Cassey

#fashiondesigner #skort #travelfashion

Please, please can you PLEASSEEEE stop asking me h

Please, please can you PLEASSEEEE stop asking me how to pee? 😭

I hope these ✨Headtotoeveralls✨ with the crotch zipper of your dReAmZ will finally satisfy all your outdoor needs for real hiking…and beyond.

I was only able to make a limited qty in the short time I had so head to Headtotoeveralls(dot)com to secure yours now before they sell out. @popflex_active

💛Cassey

#fashiondesigner #hiking #hikingadventures #hikingculture #overalls #outdoors