Umm, excuse me? Is this Target model for real?

Was browsing some new spring bikinis and found this awesome leopard print 2-piece! Let me share with you my magical shopping experience.

It’s 11pm on Monday night March 10th, 2014. I’m taking a break from work and am on the Target website, juniors swim section.

1. Oh look! OMG such a cute swimsuit. Let’s zoom in on that print!

Screen Shot 2014-03-10 at 10.12.05 PM

2. Oooooohhh leopard print! Love!!! Mint, lavender…wait…why’s there something sharp under her armpit?

Screen Shot 2014-03-10 at 9.27.15 PM

3. Oi?

Screen Shot 2014-03-10 at 10.11.07 PM

4. Wait, do you see what I see?

Screen Shot 2014-03-10 at 10.10.57 PM
5. Umm it might just be me, but her crotch has a square shape cut into it and there’s a growth out of her side hip.

My expression at this exact moment of realization that





OMG Niall


 Target, really? Which design intern did you hire to alter the shape of this beautiful model? And why? I mean…I don’t support photoshopping a woman’s body to sell beauty and beautiful things, but really, if you were gonna do it, could you have at least hired someone more qualified for the job?!!??

All jokes aside, I am actually glad they didn’t get an experienced photoshop artist to touch up this photo. It lets us all know ONCE AND FOR ALL that someone out there is calling the shots on what the standards on beauty are supposed to be in fashion and media. This is simply demeaning to women everywhere. I just wrote a blog post about how social media sites like Tumblr and Pinterest are helping to battle the ED craze by posting warning messages when you type in “skinny” and “thigh gap” into search. Progress. Good. But it’s sooooo sad to see big powerhouse companies like Target who have SUCH an influence on young people everywhere FAIL at using their power in a positive way.

Why Target? Why?

But you know what…I have a conspiracy theory. Maybe the artist who did this disaster of a photoshop job was actually REBELLING by doing such a horrendous touch-up. Maybe it was a hidden message to us all! Ha, wouldn’t that be something?

What are your thoughts on this? I’m curious to hear your opinions.

<3 Cassey

Images courtesy of


  1. Hola! Alguien de mi grupo de Facebook nos compartio esta pagina para que la vieramos y me ha gustado mucho.
    Un blog fantastico y un diseño fabuloso. Un saludo.

  2. still photoshopped, but a better job of it in the new photo.

  3. Jy'Neese Dargan says:

    I see three mistakes on this picture because the picture was not edit correctly and body parts are much smaller than other body parts and are a little out of place.


    CASSSSSEY! I found another one. Looks like they got lazy on that invisible thigh gap. NO ONE has such a triangular thigh gap..please..that’s just sad!

  5. New News … Ellen DeGeneres invited the model to check if it was really photoshopped ;-)

    Hilarious!! ->

  6. Target must’ve seen your comments, because when I went to check out the site today, they fixed all the tell-tale signs. Still —- Tssk,tssk … shame, shame Target!

  7. OMG! I’m with you on the conspiracy theory! Hahahaha! Now, I must say, that I’m not totally against Photoshop. I just disapprove of it being use to create unrealistic images of natural beauty.

  8. This girl is very beautiful and I do believe this is her natural body. Please don’t talk about her like she’s not reading these comments. I think the bottoms are too big for her. I’ve had this happen to me before and I’m pretty sure this is not photo shopped. Please some posting rude comments. Just talk amongst yourselves. I wonder if everyone tried on this bikini how it would fit you. I modeled a long time ago and you do the runway and change in 5 second and do it again so she probably didn’t think to check and make sure it was on correctly. Some of those bikinis make the material really thick so you won’t see camel toe on the beach or on a 12 year old girl.

  9. Bahaha omg, this is nasty shit Target!

  10. This kind of stuff is everywhere @blogilates

  11. If you guys go look at the new picture of this swimsuit, you can tell it is NOT a “thnning” photoshop job. They were obviously trying to removedthe background and make it white. They weren’t trying to create a “thigh gap”. It’s people who post about this who even make a “thigh gap” newsworthy. It was never a problem before.
    Please stop posting rude things about the model’s arms. Maybe she has long thin arms? Ever think of that.

    Seriously, if this community was all about positively no one would be judging her for being thin.

    • I agree with the background comment, but they obviously WERE trying to create a thigh gap. It is physically impossible for the bottom piece of a bikini to hug the inner thighs like it does in the picture. Also if you also look at it closely, the shadows on the bottom piece look very odd. All around, it was terribly photoshopped.

    • Actually no, they weren’t.

      First up, how do I know? Because I’m a photographer and photoshopper. Admittedly I refuse to do this level of airbrushing (hands up, I have removed zits, unreddened a sunburnt nose etc when the model has asked me to, but never altered body shape) but I have removed a lot of backgrounds from people, objects, pets etc…

      So, with some competence and experience I can say this is not possible from simply removing the background. That would be done with a simple lasso tool or selector, the way those work wouldn’t allow for either the jagged cuts at shoulder and hip and the thigh gap. Even the most cluttered background wouldn’t cause this and as the shot is professional, they will have used a background more suited for purpose.

      The side has obviously been badly cut inwards, leaving her natural armpit and hip as spiky echoes of their former selves with her real shape a couple inches or so wider than it’s pictured there, you can also see from the shape of the left breast that it’s either been compressed or moulded, it’s not a natural shape.

      As for the thigh gap, that’s even less likely to be a background removal job. Let’s be honest, unless the photographer has a light pointing near straight upwards the natural shape of our bodies makes the crotch an area of shadow, that design on the swimsuit added to the inevitable shadowing in the groin means there is zero way any selector or lasso tool went on a weird journey around her mons. If (and we’re talking astronomically unlikely numbers here) one had grabbed some of her crotch it would have grabbed wide areas of the bottoms, you wouldn’t get a thigh gap shaped vagectomy like that with obvious curves meant to indicate the natural widening of thighs as they leave the confines of their clothes.

      So no, it’s not “obviously” a background replacement, it’s obviously not a background replacement…

      PS, I know this is old and the person who wrote it is probably wondering why the heck I’m even here to comment (web machinations, a related post that led to a post about this with a link) but hey, more people might have found it like me and I didn’t want others buying in to the idea of this being the work of an inept background remover when it’s clearly the work of an inept airbrusher instead.

  12. Apparently Target “fixed” the image. If by that they mean photoshopped it better… The model still looks inappropriately thinned out.

    • It’s rude to say she looks inappropriately thinned out because it may be her actual body with no retouching.
      I hate that its become acceptable to judge thin girls/models (like the one in the Hollister ad that had some controversy) but say one thing about someone a little larger and it’s rude. We shouldn’t be judging anyone’s bodies. Some people are naturally very thin. Some are naturally bigger. Stop focusing on everyone else and just be healthy and happy with yourself.

      • I really don’t think that it is her actual body without ANY retouching, because honestly, no one’s skin is that perfect and air brushed. The bathing suit doesn’t dig into her body at all. Look at Katy Perry’s face- it has texture and imperfections. The model’s does not. Also, we as consumers would not want to buy something if what we saw was a completely average looking girl without retouching.

        Sad, but true.

        • …bathing suits aren’t suppose to dig into your body. A lot of people do have beautiful skin. Have you ever seen a model in real life? Their job requires them to have great skin.

          And actually a lot of companies do use real women without retouching and are successful at selling their products. Maybe YOU wouldn’t buy something on a “completely average looking girl” (not that anybody looks “completely average”) but a lot fo people would, and do!

      • Last I checked we have freedom of speech. How bout you stop harassing people for commenting on an article? People can say whatever they want about her body since she has decided to expose so much of it to the world. When you model, you are being paid to be an object for people to state at and judge. It’s the truth whether you like it or not. Besides, I don’t particularly care about the feelings of someone who exposes their body for money. If she doesn’t want to be judged she should have chosen a different career.

  13. I can’t believe that everyone is so focused on their outsides…

    But I love the katy perry,taylor swift and niall picture you included!!! I’m such a directioner and I’m so in looooove with that niall pic <3 he once said that it's okay to be different. <3

  14. when i see the pic, my eyes goes straight to her bra. Am i wrong that she wore 2 bra ? That bra looks stacked. Or the design is just like that ? did you buy them ? i just wonder.

  15. Alicia TR says:

    The more I look at this picture the more I see all the photoshopped parts of her body ! Her right wrist is … ?!! Weird! Her left arm is 2x longer than her right arm, her left hand is too big… What is the point?!

  16. They wonder why girls have body image issues? If Target and a lot of other places stopped photoshopping and airbrushing photos all the time maybe they wouldn’t feel like they have to look like something that isn’t even real.

    Good on you Cassey for promoting health, fitness and a positive body image!

  17. What about where her wrist meets her left (our right) thigh? Yikes!! What a photo.

  18. I, too, think this was done or purpose. The only other explanation is if Target thought its audience was too ignorant to realize the horrible photoshop job. I took multimedia for one year in hs and I could have done a better job. I want to post this everywhere for everyone to see how fake these beauty standards are!

  19. Unfortunately this is not a real picture. Here is the link to the target website – – which has the real picture and it does not look like the above picture.

    • “Click on this old screen shot of the photoshopped target model. They now have a new version of her online where the ridic one used to me. Hopefully it is the untouched version. She looks perfect as is!”
      Since Cassey says it an old screen shot, I’m guessing they updated the photo on the site :)

    • It was the picture that was up there when she posted this, target took down the picture and replaced it. The bad photo-shopping was done on other swimwear photos as well.

    • It is a real picture. I saw it on Target’s website before they took it down to replace with the one they have now.
      Cassey is the one that found the picture on Target’s website in the first place, anyway, and do you really think she’d lie to us??


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