Late night blogging…werkin’ werkin’

Hey guys!

It’s 2am and I’m going to blog. [edit: I fell asleep at 3am and then closed my computer. So it’s now 2:30pm the next day…ok but whatever, keep reading] It’s quiet and dark, and I am sitting on coach with a bunch of pillows surrounding me – my body is wrapped in a warm blanky! It’s very peaceful actually. No phone calls. No emails. No talking. Just me sitting here writing to you :) That’s why I like to work at this hour.

Just wanted to do a lil update on life happenings so you know what I am doing day to day when I am not blogging or Youtubing!

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Some of you may know that as a child, my ultimate dream was to be a fashion designer. I wanted to design dresses for the Oscars…and wedding gowns too! I kept several binders full of drawings and designs beginning in elementary school. Maybe I will show you one day.

Before I even started Blogilates, I created my yoga bag line, oGorgeous in college and thought that that would be a great way to start getting into fashion. I am a self-taught and trained designer…my Biology degree did not teach me how to draw or sew :) As you know, I now do the graphics and the designing for my clothing on shopblogilates.com, so I feel very fortunate that I get to draw and create constantly.

However, I’ve been wanting to get more intimate and more intricate with my designs. I wanted to introduce more innovative fashion, feminine accents, and amazing style into my fitness wear. I wanted to work with the best fabrics that feel soft and move with you.

So…

For the past year, I’ve been working on designing a high quality, high fashion activewear line! It wasn’t until recently that the custom fabric blend we spun came out PERFECT. I mean PERFECT. We tested so many different ratios of cotton to nylon to spandex to supplex until we found the one that made me gasp. I can’t tell you how frustrating it was to go back to the fabric mill a bajillion times to tell them that the fabric just wasn’t good enough. They got so frustrated with me that they wanted to drop me as a client.

But you know what guys, you gotta strive for the best and know what you want. DO NOT COMPROMISE. I never settle for less. Sometimes you will annoy people because they’re willing to put out mediocre quality. Me, never. I keep going and keep trying until it’s right. You just gotta find the right people who believe in excellence too.

Now listen up. This fabric is epic.

When I wear these pants and do the “squat test”, I can’t see my underwear through the fabric! This is break-through for me…I’ve suffered too much with see-thru yoga pants throughout my life. Even “quality” ones that cost $100. This new blend of fabric is so body hugging that it moves with you like a second skin…it’s not thick and it’s very durable…it doesn’t over-stretch or loosen up over the course of your day…it’s super resilient and breathable! My unique blend is called Popflex (c) fabric and will be is used exclusively in the debut of my new line.

I’ve also been working very carefully on the cut of the pants and how it hugs your hips. I made sure that the waist band falls on the perfect place below your belly button so that it makes your legs look longer and your hips look slimmer. I have also been designing sports bras that will hold your girls up, keep them in place, and even give you some lift :) Not that you need it…but doesn’t hurt to use fashion to enhance and flaunt what we’ve got right!?

I also worked as my own fit model. So every piece that I hand sketched in the collection is fitted on my body to make sure that it will fit comfortably on you too! I can’t tell you how many pieces I’ve taken on and off (100s and 100s) until we finally got to the point where I could say “approve”. Designing is much longer and harder process than most may think!

When will it be out? Hopefully sometime this season! I just never know what problems could come up. I’ll let you know what the name of my new fashion activewear brand will be soon :)

Expect bright colors, feminine accents, and sexy silhouettes. High quality. High fashion. High function.

So excited for you to touch and feel and wear! Eeeeeee!!!!

And finally, OMG, thank you to the POPsters who made this worldwide scrap book for me!! I got home from the PO Box and my jaw nearly dropped to the floor. I opened my package and saw a whole book of letters, messages, and inspirational notes from POPsters all over the world.

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I can’t believe you took the time to make this together and send it to me. My heart feels so warm and I am in awe. I feel like this is a yearbook!!! I am so happy to know that being a part of the Blogilates has helped you create long lasting friendships with one another…from 1000s of miles away! I am forever smiling :)

I can’t wait to launch the Blogilates Community so that you guys can get closer to each other for real. Facebook makes it way to hard to connect. I am pushing hard to get the project finished for you! I know you will absolutely adore it!

You guys are my life. Thank you for everything. I love you.

<3 Cassey

Comments

  1. Alina V. says:

    Cassey, A BIG PLEA!!!
    Could you please design something with the slogan: “What doesn’t kill you, makes you stronger. Never give up!”
    It’s really inspiring, especially when there are some exercises (actually there are a lot of them) when you think: OMG! I am gonna die right now! :D But when you pass it, then you are amazingly glad and proud of yourself, that you didn’t give up and you feel stronger afterwords (not only in your body, but in your Soul and mind).

  2. Yes! Please, please try and make yoga pants with an extra long inseam! I would order in a heart beat! Thank you Cassey for all you do! :)

  3. Cassey,
    Please make sure you have pants that are long enough for women with long legs. Thanks!

  4. I can’t wait !! it really look amazing and I am so happy you finally find the perfect blend!!

  5. I can’t wait for this!! I was planning on getting some blogilates workout clothes pretty soon once I got some money, but now I can wait and get some awesome stuff from your new line:)

  6. Hi Cassey,

    I love your workouts, so fun and bubbly, and really challenging too – but thankfully your cheeriness gets me through!! I also think your workout clothes look great, and will purchase in the future – but just saw this link at Activate Apparel, through Fit-Bottomed Girls, and wondered whether you knew they were using your motto?

    http://www.activateapparel.com/design/32204-look-like-a-beauty-train-like-a-beast

    Thought you should know if you didn’t authorise them to do so!!

    Keep up the great work, you’re awesome!!

  7. Sharlee Nye says:

    OH MY GAWD I CAN`T WAIT!! But first I have to talk my mom into getting the power pack for easter so I can tone up these thighs of mine lol. I absolutely looove your Blogilates clothes I have been talking to my mom about getting some Blogilates goodies for my birthday in May and I can`t wait to see what she will say! Anyway… I already love the clothes you design and i can`t wait for more too come out but what i am really looking forward to is…the SPORTS BRAS! Hahaha yes I know that its a bit weird but i just love all of these really sports bras with the fancy straps. I just think that they are soooo cool and can`t wait to actually have one! <3

  8. SO excited for this! I hope the rest of the design process goes really well! Best wishes on the whole project, and I can’t wait to be the first in the gym wearing your clothes :)

  9. I’m really excited for this!! I really hope you include us plus sized girls! I can never find a sports bra that fits! I love the name for the fabric, very cute!

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