Wow. I am tireeeeddd!!!! I was on my feet for 3 days straight at the IDEA World Health and Fitness Conference and loved every single minute of it! It was amazing to talk to so many fitness industry professionals like myself and see what everyone was up to. I ran into so many people that I’ve worked with before from older gyms (and I’ve worked everywhere from 24 Hour to Ballys to Crunch to Equinox) and met people who knew someone who knew someone who knew someone that I knew. It is kinda funny how small the fitness industry really is. The energy was fantastic, alive, and vibrant! That’s what you get when you bring a ton of people who like to work out together in a common space. We’re all so jumpy and smiley! I also want to thank every POPster who came out to see me! It was wonderful spending time with you at the booth. Here’s a photo recap of where I’ve been the past few days:
Setting up a booth for the first time! I was able to utilize my Step and Repeat backdrop again that I first ordered for the UCLA Meetup. Very proud of that. When we all finished setting up, I felt like it was a bit bland and then came up with the great idea of displaying all of the shirts in rainbow order on the top edge of the booth! It was the perfect touch. Everything popped from there and it was easy for customers to look and point. Booth design is such an art. I will know for next year what attractive elements to add.
In my previous post, I mentioned that I was afraid of not selling. I wasn’t sure if the shirts sold online because y’all bought them to support Blogilates or if you bought em because the design was cool and the quotes were motivating. The test of truth came when I had to sell to the general public – to people who didn’t know me. I’m happy to report that as soon as the doors to the expo opened, our booth was jam packed with girls all day long! I was so happy!!!! So much great feedback. Apparently my fellow fitness peers thought “Excuse me I burpeed” was the most hilariouds thing they ever did see. That one sold out quick!
I was estatic to see POPsters stopping by all the time! Loved hearing your stories and getting to know you better. These group of friends went oGorgeous crazy and all got matching Beverly Bowtie bags. Hahaha. You’re so cute.
I also got to meet some of my blogger friends for the first time!!! It was weird because we all felt like we knew each other. Well, I guess that’s not weird, it’s cool. Thank goodness for the internet. I get to have more friends this way. From left to right, Monica from Run, Eat, Repeat, Julie from Peanut Butter Fingers, and Gina from Fitnessista.
On the last day we put some things on sale and lookie what I found! A vintage classic!! Which one of you POPsters has this one? It says “Muffintops are for muffins only.” Ambassador Becky made that one up! So fun!!! Should we have another contest? That was like 2 years ago!
Ah! And POPster Jen stopped by and showed me all of her printed POP HIITs. I was astonished. So happy the hard work put into making all of these printables look nice, paid off!!
OMG then this YOLO signage happened. Meet POPster Adanma. She was the one who started the YOLOmeal movement. Before her comment on Facebook, I kept calling these crazy meals “cheat meals” which had such a negative connotation. I remember, I was reading comments on FB and then saw her comment on why she avoids calling these meals “cheat meals”. Eat like “You Only Live Once” for one meal a week. Loved it and never stopped calling it YOLO from that moment. Thanks Adanma!!
Oh yes and here is me in my neon orange dress and heels!! On the last day, Saturday, I gave a 1 1/2 hour talk on “How to be a Social Media Rockstar”. I ended up going to bed at 6am THAT DAY…as in 3 hours before I had to stand in front of the podium and present. (I was planning the slides) Ugh. Once a procrastinator, always a procrastinator!! I’m living such college ways. But you know what’s weird about me? The less I sleep the more “tipsy” I get from lack of rest. I start chatting away like a ball of fire. On this day…it worked to my advantage!
And a mini action plan for anyone who wants to get started in social media but doesn’t know how to. Thanks to the 100+ people who sat with me Saturday morning to talk technical stuff and inspirational stories. I enjoyed it and from what I’ve seen, looks like you did too :) Good luck with all of your businesses!! Remember, stop thinking so hard!!! Just communicate your message, be helpful, genuine, and innovative!!
K that is all for now! I SOOOOOO wanna go back next year…have a larger booth, do another talk, and maybe we should have a MASSIVE meet up!!?? How cool would that be! Ah, dreaming. Let’s make it happen!
Gotta go to bed now. I’ll talk to you later lovelies! New video will be up soon!